OH NO! The building caught fire in Augmented Reality! They've brought in a fire truck to put it out, and a helicopter to rescue clowns off the rooftop.

With ARKit 2 they can save the entire world into the physical set and pick up where they left off next time they play. With a single LEGO kit and ARKit 2, they have huge creative play possibilities.

Siri. "Siri is by far the world's most used assistant, with more than 10 million requests processed per month." Siri works with many third party apps, but we want to make Siri do much more for you. We're doing that by making Siri take advantage of the power of Apps. "Shortcuts" allows apps to take advantage of adding a shortcut, your own phrase, to Siri. When you say that shortcut phrase, it will activate the app and do what you'd wanted to do - "Gametime" to get a game time from teamsnap, or "ring my tile" to open Tile, and begin ringing it. Shortcuts lets Siri do more. If you ordered a coffee from Phil's every morning before work, Siri can suggest it in the morning and take you directly to the app. In Search, Siri will suggest you text the meeting organizer. At a movie, Siri will suggest turning on silent mode. "We want to let you as users create your own Shortcuts across multiple apps. And we're doing it with a new app, the Shortcuts app."

It's the morning, I pick up my phone, it's a suggestion from Phil's Coffee. Siri has learned I do this every morning, so now Siri has learned to let me do this directly from the lock screen. Later, I'm sitting at my desk, I open the Up Next widget, and Siri Shortcuts offers to call into the meeting or let the organizer know I'm running late.

Siri Shortcuts feels huge. They run from iPhone, iPad, and can be issued from HomePod and Apple Watch.

News shines on iPad. We've added a new sidebar to make it easy to dig into the areas you're most interested in.

With iOS 12, we're bringing Stocks to iPad. We take advantage of the larger display to keep stock prices on the left with news on the right.

We think iBooks is the best way to discover ebooks and audio books. With iOS 12 we're updating it with a new interface, and renaming it Apple Books. Reading Now is a feature that makes it easy to pick up reading right where you left off. There's a stunning new store that makes it easier than ever to browse through your books. We also have a smart and safe way to use your apps in the car.

For people who need help, they've created Screen Time which lets you set limits on how much you spend in apps. This is in sync on iPhone and iPad, so limits apply to total usage. We think this will be helpful for some people, but especially kids. Kids get a report on their own, but as a parent, you get a report, too, and can create allowances. You can create downtime, or limit by time, or usage. For some apps, you can make them always available (phone, education apps) and limit based on content and age appropriacy. This uses Family Sharing, so it's super easy to set up and manage from the parental device. Screen Time has great features to help you manage your time.

There's a new tiger animoji, which Peterson identifies as female - "she's so cute". There's also a koala, a t-rex, and a ghost that looks a lot like the ghost emoji. Swiping right lets her create her very own meme-oji. Select skin color, add freckles, hairstyle, color, head shape, eye color, brows, nose & lips, earrings, eyewear... and with each change, it live updates, while animated. This seems super simple.

There are all sorts of new effects filters. You can put a sticker from a sticker pack on an animoji, and apply it live as a photo in messages.

Craig demos a call with the FaceTime team. they're already on a group call, and he's joining in. People are on tiles, and at the bottom is the "roster" containing everyone else on the call. "Craig, am I on the big screen?" "Yes, Lauren, this is not a test, you're in front of 6000 of your biggest new fans!" When Lauren speaks, her tile comes forward and gets bigger. Double tapping brings a person front and center. The animoji, sticker packs, meme-oji packs are available here tool.

Apple Watch!

"We're excited to introduce WatchOS 5 today, which brings even more ways to stay active and connected."

We're excited to bring more enhancements to Workouts. Yoga. Yoga works primarily with heartrate, and you can now track yoga workouts. Hiking takes into account heart rate, elevation and pace. Outdoor run is even better for training. You can track rolling mile pace, and cadence, so you can see current steps per minute.

Apple wants you to stay in the moment, but also stay connected to the people that matter to you. Adding cellular to Apple Watch was a big part of that. In WatchOS5, you have a new way to communicate: realtime voice, but with the spontaneity of text. Introducing: Walkie-Talkie, a new app for Apple Watch, a fun and easy way to talk with friends. You choose a contact, they get a one time request, and if they accept you can just press to talk, and they hear you... just like a walkie-talkie. This watch-to-watch connection works on cellular and Wi-Fi.

You can now use third party app content on the Siri watch face. If you go running with Nike+ run club, or log meals with LoseIt, raise your wrist and tap, and you have them even easier than ever.