To build a PC, it would cost $7000 to be comparable.

Tim Cook is out to talk about iOS.

"Today, we're going to take the world's most best and advanced operating system and turn it up... to 11!"

In iCloud Messages, your messages stay in sync. If you delete an embarassing one, it goes away on all devices.

Money received goes to an ApplePay cash card. You can send it on out of that balance, pull it out to transfer to bank, or use it to pay for things.

Siri uses on device learning to understand topics of interest to suggest news, suggest location responses, and can help us make calendar appointments. What Siri learns about you on device is synced to all devices, kept completely private, readable by only you and your devices.

Sharing will be compatible for high efficiency photos.

A demo of the new control center is coming.

3D touch works to give more access to more controls into the control center.

For Live Photos, we can capture just the frame we want and use it as the key photo for the live photo.

It's possible using computer vision to compute a seamless loop, and have the girl keep blowing the bubble gum in a loop.