We're about 10 minutes away....
Welcome to AppleInsider's live coverage of the first session of the Wall Street Journal All Things Digital D10 executive conference featuring Apple chief executive Tim Cook
Event hosts Walt Mossberg Kara Swisher are getting suggestions for questions for Cook from Twitter users
Among them are requests to besiege Cook about Apple's purported plans to enter the HDTV market, although Apple will probably not make any comments on any "unannounced products" or its plans along those lines
Attendees now seating inside the main auditorium.
From the press room, we've gotten a sneak peak into the preparations going on in the ballroom
There's some special presentation plans to celebrate the tenth anniversary of ATD
The first three years they had both Steve Jobs and Bill Gates, then famously had both onstage in 2007
Attendees are now mostly seated
The Black Keys playing Lonely Boy
I just put it together that D10 is being spelled "DX" throughout the conference, OS X style
"Please ask about the future of the Mac Pro Tower" asked a twitter user
"Ladies and Gentlemen, please welcome Chase Carey"
of News Corp: ATD "truly one of the great franchises" of the tech world, empowering executives to show their vision
ATD is part of the WSJ, which is part of News Corp)
Thanks sponsors: NASDAQ, Delta, Qualcomm, Steelcase
Hosts Walt Mossberg and Kara Swisher introduced in video
Walt: "we're really interested in giving expensive gadgets to rich people!
The attendee swag bag is actually pretty dope)
Video recapping the previous D conferences
Kara: that was like a cavalcade of bad haircuts for me!
Suggesting that there isn't going to be much of a celebration of the tenth anniversary:
guy comes on stage with a kazoo and a cake (with a bite missing)
"this is painful, this is lame please stop!" says Glee actress Jane L
Revival gospel singers singing in white
Feels like a flashback to Steve Ballmer's keynote at CES in January
Singing "Hard Day's Night"
Choir asks crowd to stand and clap
There's maybe a little bit of response going on
"If you're feeling good, wave your hands! Anybody want to see some saints!!"
I believe this is the local high school marching band, they're doing great, playing "Saints go marching in"
Jane Lynch should come back and be mean
Applause for all the singers and band members
These kids are great for high school band players
That was the Saint James Concert Choir
Lynch thanks audience for showing up again - calls Kara "Kate" oops