The heart of the AppleTV is the A10X fusion chip, the same one that's in the iPad Pro.
iTunes 4K HDR movies same price, existing movies will be upgraded for free (!!)
Content is coming from 20th C Fox, Lionsgate, WB, Sony, more - all on iTunes, all in HD.
If you bought an HD movie on iTunes, it's upgraded to 4k HDR at no charge.
Netflix and "later this year", Amazon Prime instant video will be in 4K
The TV app is expanding to 7 countries. Tons of local services are being added to AppleTV TV app, and later this year, Live Sports added
ATV Sports broadcasts show score and time remaining so you can see what you want to watch, can also turn off
You'll get notifications if there's a close game so you can quickly switch to it. They show the score and time remaining.
And of course, a dedicated sports tab. "This is a real game changer for sports fans." The TV app is also available on iPad and iPhone
Eddy Cue is now showing a game from That Game Company
Jenova Chen, CEO of That Game Company is out, talking about games as an art form.
"We believe games are a medium to bring people together." With our new game Sky, we intend to do that.
"It's a romantic social adventure game. It's adaptable to the most casual players, able to be controlled with one finger on the Siri remote.
Compassion and generosity are key to unveil hidden areas of the world, and grow the character.
"In Sky, we really take advantage of the hardware. With Metal 2 and the A10X fusion chip, we're able to run the game smoothly "
up to 8 players from around the world.
Sky is coming to iPhone, iPad, and AppleTV this winter.
Demo of 8 multiplayer world exploring game using Metal 2 & A11F to play rich iPad Pro games on Apple TV 4K. Starts at $179.
Order it Sep 15, it ships one week later.
iPhone! what you've all been waiting for.
"Apple has always believed technology infused with humanity can improve lives and change the world"
"no device has had the impact that the iPhone has. No device has been so essential or put so much power in people's hands as iPhone"
"Our intention has always to create something so magical, powerful, that the hardware virtually disappears"
The first iPhone changed how we interact with technology by introducing multitouch
Cook back to talk iPhone, reviewing history of multitouch, App Store, FaceTime, Siri, Touch ID & Apple Pay
Looks like he's setting up 3D scanning as an enabling technology
"We can create devices that are far more intelligent, capable, personal, than ever before."
iPhone 8: Phil Schiller up to discuss.
6. Glass front & back, in silver, space grey, and a new blush gold.
iPhone 8 - this is a huge step forward for iPhone. The design is all new - glass front and back.
"A beautiful new gold finish, made from a custom aluminum alloy (7000 series)" the glass is reinforced by a laser welded steel and copper
water and dust resistant sealed.
New Retina HD builds 3D Touch into the display with True Tone. Bette louder speakers. "A11 Bionic" chip
4.7 and 5.5" displays for iPhone 8 and 8 plus
The processor is the A11 Bionic.
The most powerful and smartest chip every in a smartphone. 6 core design.
All 6 cores can be used at the same time.
First ever Apple GPU design
The GPU is used for machine learning tasks, if developers use CoreML.
Cameras! People love taking photos.
Enhanced 12MP camera with better ISP on chip
People are going to love taking pictures with the 12mp camera. It has deeper pixels, a new color filter, and lower noise.