Tim is now talking about the victims of Hurricanes Harvey and Irma
"Now let me tell you a little bit about our new home. We'll start moving into Apple Park later this year. The first big step is .."
The opening of Steve Jobs theater. It was built to reflect Apple's values of technology and the environment. Converted from a sea of asphalt
Cook: says visitor center will open "later this year" (a security person told me it would open later today)
to over 9000 trees, powered completely by renewable energy, with one of the largest solar power installations in the world.
Inside the visitor's center, you'll find an extraordinary augmented reality demonstration detailing Apple Park
Tim talks about the retail store update.
Highlighting features of retail stores (now know as "town squares") with plazas and shop windows
New features- a plaza, space open to everyone. Inside, a forum: for customers to create and collaborate. A quiet boardroom for developers.
Genius grove: A redesigned service experience. Avenues: curated shop windows around the town square, to feature newest products and services
"Today at Apple" our in store experience to inspire customers to go further with their passions.
Photography, music, gaming, and app development. We have photowalks so customers can perfect photography skills. Or Swift Playgrounds
Running through retail features to teach code, photography, creative arts, "Today at Apple"
where the next generation of app developers can learn coding. Or Teacher Tuesdays, where teachers can learn about the newest apps
There's also the Art of Beat Making, led by artists like RZA. We have a new role, the Creative Pro.
The Creative Pro is the liberal arts, as the Genius has always been the technology. So what's next?
Apple Town Square in top cities, enhancements to the 400 classic stores, a Champs de Elysee store in Paris, one in Milan, the 5th Avenue
And the Carnegie Library store in DC. And Apple Michigan Ave. reopening, transforming Chicago riverfront.
Apple's retail purpose has always been to enrich lives. Angela Arhendts thanks all retail employees.
Cook: Apple Watch up first: since launch has experienced "phenomenal growth" up 50% but still no numbers.
Apple Watch is beginning!
Apple Watch was designed to help people stay active, motivated, so they could live a better day.
Apple Watch now #1 watch in the world, ahead of Rolex
Last quarter, Apple Watch grew over 50% YoY. #appleevent
Last year, Apple Watch was #2. Now it is the number 1 watch in the world, beating Rolex, Tag, Cartier, ...
but most rewarding is how much people love it. We have a customer satisfaction rating of 97%.
People write us and tell us all the time how Apple Watch is helping them lead better lives. Tim goes to the video
"I weighed 250 pounds. Now I run marathons"
"I'm becoming a better version of myself"
"Had I not been wearing my Apple Watch, I never would have sought medical attention"
Tearjerker video of real users writing how Apple Watch has changed their lives. Crying so hard it's a good thing I have iPhone 7 ????
"There really is no words to describe what it is to hear these words."
Jeff coming up to tell us about the future of Apple Watch.
It's inspiring to us that so many people are getting healthier with Apple Watch. We're adding smart activity coaching,
GymKit - tap your watch on a machine, and all your fitness will be in sync.
Redesigned features for swimmers and high intensity workouts.
Detailing new health features:
Now tracks resting/recovery heart rates, elevated rate notifications