AppleInsider Live Blog

Live from Apple's iPhone X Event

Join us as we join Apple on Tuesday at 10:00 a.m. PT (1:00 p.m. ET) for the introduction of the iPhone X, iPhone 8, Apple Watch 3, and Apple TV 4K from within the brand new Steve Jobs Theater at the company's new Cupertino, Calif.-based Apple Park.

3rd & 7 37yd

We're less than an hour from showtime in Cupertino! Press are now hanging around the Steve Jobs Theater entrance, waiting to be seated.

by neil 9/12/2017 4:12:21 PM
Welcome to the iPhone X event at Apple Park!

by danieleran 9/12/2017 4:16:26 PM
Invited guests were directed into the new Apple Park Visitor Center underground parking. It opens to the public later today!

by danieleran 9/12/2017 4:17:22 PM
Underground parking is cavernous at Apple Park!

by victormarks 9/12/2017 4:22:21 PM
The new visitor's center is ground-to-roof glass with curved corners at Apple Park

by victormarks 9/12/2017 4:24:10 PM
You can see the spaceship over the treetops #applepark
going inside #applepark
Going down...

by victormarks 9/12/2017 4:27:06 PM
Underneath the ground level.

by victormarks 9/12/2017 4:28:06 PM
What it looks like up top where there's natural light.
#appleevent

by victormarks 9/12/2017 4:29:49 PM
by victormarks 9/12/2017 4:30:41 PM
in the new Steve Jobs Theater #appleevent

by victormarks 9/12/2017 4:31:21 PM
the outlets are in the feet of the seating #appleevent

by victormarks 9/12/2017 4:32:30 PM
#appleevent

by victormarks 9/12/2017 4:40:13 PM
Settling in, the music is on - #appleevent

by victormarks 9/12/2017 4:45:17 PM
The music is from the back catalogue of songs used for iMac and iPod advertisements. Jet "Are You Gonna Be My Girl", Randy Newman

by victormarks 9/12/2017 4:48:16 PM
They're fading out the songs before end so they're switching faster than normal. #appleevent

by victormarks 9/12/2017 4:49:28 PM
10 minutes to go!

by victormarks 9/12/2017 4:50:28 PM
Bob Dylan playing now. Definitely iPod commercials.

by victormarks 9/12/2017 4:51:57 PM
look out kid, don't know what you did... #appleevent

by victormarks 9/12/2017 4:52:09 PM
Coldplay... "I used to rule the world..." #appleevent

by victormarks 9/12/2017 4:52:31 PM
(yes, we know the song's name is Viva la Vida)

by victormarks 9/12/2017 4:53:57 PM
Gorrilaz Feel Good Inc. on now. - they're cross-fading these. #appleevent

by victormarks 9/12/2017 4:54:47 PM
"Ladies and gentlemen, our presentation will begin shortly. please switch all devices to silent mode"

by victormarks 9/12/2017 4:55:09 PM
Fading out, and we're on.... #appleevent

by victormarks 9/12/2017 4:56:51 PM
The Beatles All You Need is Love, with a video of sky shots of Apple Park is playing

by victormarks 9/12/2017 4:57:48 PM
These shots are beautiful. I want them for Apple TV screensavers.

by victormarks 9/12/2017 4:58:05 PM
The video was shot this morning, of people coming into Apple Park for the event. That's how fresh this is. #appleevent

by victormarks 9/12/2017 5:00:22 PM
It's dark in the theater except for the "Welcome to the Steve Jobs Theater" on the screen and Steve's voice

by victormarks 9/12/2017 5:01:37 PM
There's lots of ways to be as a person. And some people express their deep appreciation in different ways

by victormarks 9/12/2017 5:01:51 PM
Cheering and applause. That Apple logo is animating so there wasn't any meaning in the colors ????????‍♂️

by danieleran 9/12/2017 5:02:24 PM
but one of the ways tht I believe people express their appreciation to the rest of humanity is to make something wonder and put it out there

by victormarks 9/12/2017 5:02:25 PM
It's a way of expressing to our species our deep appreciation. That's what's going to keep apple, apple. If we keep us, us. - Steve Jobs

by victormarks 9/12/2017 5:02:52 PM
Tim Cook is walking out now.

by victormarks 9/12/2017 5:03:04 PM
"I love hearing his voice. and his inspiring message."

by victormarks 9/12/2017 5:03:24 PM
Apple played an introduction from Steve Jobs (audio recording, not a hologram). Asked audience to turn off phone screens and close laptops.

by danieleran 9/12/2017 5:03:27 PM
It is the honor of a lifetime to be the first to welcome you to the Steve Jobs theater. Steve meant so much to me, and so much to all of us

by victormarks 9/12/2017 5:03:58 PM
There's not a day that goes by that we don't think about him.

by victormarks 9/12/2017 5:04:05 PM
Memories have especially come rushing back as we prepare for today and this event.

by victormarks 9/12/2017 5:04:16 PM
It's taken some time but we can now reflect on him with joy instead of sadness. Steve's spirit and timeless philosophy on life will

by victormarks 9/12/2017 5:04:35 PM
always be the DNA of apple. His greatest gift and appreciation for humanity would not be a single product, but rather, Apple itself.

by victormarks 9/12/2017 5:04:56 PM
We dedicate this theater to Steve because we loved him, and because he loved days like this.

by victormarks 9/12/2017 5:05:09 PM
We do so not only to pay tribute to Steve, but to inspire the next generation of creators and innovators.

by victormarks 9/12/2017 5:05:27 PM
Cook: Steve Jobs vision to build the "Incredible workplace of the future" at Apple Park

by danieleran 9/12/2017 5:05:42 PM
He thought deeply about our workplace and its surroundings and they should inspire talented people to do their best work.

by victormarks 9/12/2017 5:05:54 PM
Over a decade ago he started work on a campus of the future. Steve's vision and passion live on here at Apple Park and everywhere in Apple.

by victormarks 9/12/2017 5:06:31 PM
Today and always, we honor him. #appleevent

by victormarks 9/12/2017 5:06:39 PM

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AppleInsider Live Blog

Live from Apple's iPhone X Event

Join us as we join Apple on Tuesday at 10:00 a.m. PT (1:00 p.m. ET) for the introduction of the iPhone X, iPhone 8, Apple Watch 3, and Apple TV 4K from within the brand new Steve Jobs Theater at the company's new Cupertino, Calif.-based Apple Park.

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