New microphones, 63mp panoramas...
"It really is an amazing device."
"Our most affordable price we've ever introduced an iPhone at."
16gb for free on a 2 year contract, or $17 a month without a contract.
Orders taking on Thursday March 24 and shipping March 31st.
"Fundamentally important to the iPhone experience is iOS."
80% of active iOS devices run iOS9
That compares incredibly favorably with the current version of Android, which is only at 2% on active devices.
"Studies have shown that exposure to blue light in the evening can make it harder to fall asleep at night." Night Shift uses the clock and geolocation to know that it's night, and shifts the color spectrum on the screen to reduce blue light to help you sleep.
Notes. Used by 100s of millions of people every day.
Today we're adding the ability to protect notes with passcode or fingerprint.
Health. Health gives users a quick and easy dashboard of health and fitness data.
We've added great app suggestions right into the Health app to help you add data to your dashboard.
News. News has become the source of news for over 50 million users. We want to make it even more personalized.
CarPlay. CarPlay is the safer, smarter way to use your iPhone in your car. More than 100 car models have been announced with CarPlay support, and more keep coming.
with iOS 9.3, your Apple Music experience gets better in CarPlay with selections based on our own preferences.
Maps finds gas, parking, restaurants.
Education. iPads in the classroom is even easier and more powerful with features for students, teachers and administrators.
"We believe that iPad is the perfect expression of the future of personal computing."
Many people are telling us that the iPad Pro has become their primary computing device. We have some exciting news for you today.
Customers love iPad Pro. They love the speakers, the performance, the Apple Pencil, the screen.
John Lasseter "The iPad Pro and the Apple Pencil are the closest we've ever come to being able to draw on paper in the digital world."
Introducing the second member of the iPad Pro family. An entirely new iPad Pro based around a 9.7" display. Less than 1 pound.
Why make an iPad Pro smaller?
9.7" is large enough to get work done, small and light enough to carry everywhere. It's the most popular iPad size.
over 200 million 9.7 inch iPads have been sold.
Secondly: Windows users. You may not know this, but the majority of people coming to iPad Pro are coming from Windows PCs. Windows PCs were conceived before there was an internet, before there was an app store.
there are over 600 Million PCs in use that are over 5 years old.
"This is really sad. These people could really benefit from an iPad Pro."
"The Ultimate PC Replacement"
There are over 1 million apps in the app store for iPad.