New: a woven nylon band. Unique 4 layer construction, and new sport and leather bands in new colors. Space black Milanese loop.
"We want even more people to enjoy Apple Watch and what it can do for them. Starting today, Apple Watch will begin at just $299"
Apps are the future of television, and we have over 5000 apps on the App store.
NCAA March Madness Live, where you can watch two live tournament games simultaneously.
BrainPop, which is a great educational app for kids. GrubHub, where you can order food from the couch... "very key for me" - Tim Cook.
Siri. More content for Siri to search, and more coming over time.
Now you can organize your apps on your home screen just like you want to.
Dictation: you can use your voice to enter text on the screen. This includes usernames and passwords.
Plus, Siri for the app store, so you can ask for any app you want, or any type of app you want.
iPhone. iPhone is the most loved smartphone in the world. Today we're introducing a new iPhone to the family.
Our 4 inch iPhones are an important part of our lineup. We sold over 30 Million 4 inch iPhones in 2015.
Some people love smaller phones.
They want the most compact iPhone design.
Second, for a lot of these customers, it's their first iPhone. Whether they switch from Android, or it's their first smartphone, it's their first iPhone.
And for some countries like China, it's their very first iPhone. People pleaded with us to keep the 4 inch iPhone in our lineup.
We're doing that, but we've made it a lot better, and we're calling it the iPhone SE.
matte chamfered edges and an inset Apple logo.
Looks like an iPhone 5. But with an A9 chip inside. M9 motion co-processor.
It has the same processing performance as the iPhone 6s. Double the speed o
f the iPhone 5s
Same graphics performance as the iPhone 6s.
Handsfree Hey Siri works.
"Hey Siri, how do you feel about recycling?" "I love the Apple Renew program, but Apple Liam really tears me apart." (chuckles)
"Incredible battery performance across the board"
New image signal proessor
"That is not Phil Schiller skateboarding to work. (looks just like him, tho!)"
Our front facing FaceTime HD camera has the front facing TrueTone Flash. (runs the screen 3x brighter)
It can even capture 4k video