For those watching at home or work, the pre-show tunes are courtesy of Beats 1. Any chance that Apple launches its in-the-works Beats 2-5 stations today? We'll find out soon enough.
In the past, the pre-show music has been a playlist. Playing Beats 1 is new.
Looks like a new commercial for Apple's 40th anniversary.
Cook wastes no time getting into the encryption debate.
"We built the iPhone for you, our customers, and we know it's a deeply personal device." Tim Cook, addressing the question about how much power the government should have.
"We will not shrink from this responsibility."
Long applause for Cook after vowing to continue to fight the government.
"Let's get back to why we're here this morning."
"We have an opportunity and responsibility to impact things for the better."
Environment. Lisa Jackson comes up to speak about preserving and protecting the environment
I believe this is Lisa Jackson's first time onstage at an Apple keynote.
If I'm wrong, I'm sure one of you will tweet at me (@thisisneil)
"Our goal is to become 100% renewable in 100% of our operations, worldwide. Offices, retail stores, data centers."
93% of our operations run on renewable energy, worldwide.
100% of our operations in the US and our offices and stores in China operate on renewable energy.
40 megawatt solarfarm in china built without disturbing the local population. Yaks graze amid the solar project. It powers 34 retail stores and 19 offices in China.
In Singapore, solar arrays on more than 800 rooftops will cover the electricity for our offices and future stores.
100% of our data centers are powered by sun, wind, or water. Everytime you send iMessage, or use Facetime, you can feel good about using renewable energy.
99% of our packaging is recycled or comes from sustainably managed forests. This is important as we move to all-
"We're permanently preserving up to 36,000 acres of forests." The goal is to increase forests, not just maintain.
Jackson is now speaking about recycling iPhones.
Remember when Greenpeace used to harass Apple for not being green enough? Tim Cook certainly turned that around.
R&D project "we call him Liam"
Now playing a video about a robot named Liam. Liam deconstructs the iPhone. Parts are detected, removed, and separated. Cobalt, Lithium are rescued from the battery, gold from the camera, silver and platinum from the logic board.
"In a world with limited resources, some things can't be replaced."
"There's no other machine in the world that can do what Liam can do, and it was conceived right here in California."
This is the standard public relations portion that starts off all Apple keynotes, but "Liam" is one of the few times they have announced some actual news during this segment.
"With Apple Renew, you can recycle your devices..." in a way that is easy and responsible.