Hello and welcome to live coverage of the Sept 7 Apple Event featuring #iPhone7 & #AppleWatch2!
Video: Tim Cook in James Corden's Carpool Karaoke! Tim sings 1D & Sweet Home Alabama
Now 17m Apple Music subscribers. Cook focusing on exclusives they've lined up.
Cook reciting the lineup of the Apple Music Festival in London, will be free on iOS, macOS, Apple TV
140B App Store downloads. Growth "off the charts" 106% yoy growth (just make new charts then?)
IPhone & iPad biggest gaming devices worldwide (remember when I used to write about this?) Cook introduces Nintendo's Miyamoto!
Nintendo is bringing Mario to iOS, starting with a new game: Super Mario Run
Apple pulled off a big secret here. You can play the new game 1 handed, mobile optimized to play while riding the metro or "eating a burger"
New battle mode lets you play against friends or anyone in the world #nintendo #mario #ios
Plan to release at a set price, no ongoing subscription. super Mario Run will release in time for holidays 2016
Nintendo also releasing Mario stickers for iOS 10 iMessage
40yrs of Apple has edu deep in DNA. ConnectED Obama's US private partnership to put free WiFi & iPads in 114 underserved schools 50k kids
Next: iWork. Susan Prescott apps chief talks new real-time collaboration for Keynote, Pages & Numbers
Demonstrating a live edit of collaborative editing of a Keynote Keynote
Didn't Phil Schiller show this back in "iWork Live" or whatever it was, the planned-paid sub plan that never left beta?
This almost certainly uses the new iCloud collaboration stuff behind iOS 10 Notes and watchOS 3 Activitiy sharing
Now: Apple Watch. Tom Cook shows Apple Watch jumped to the #2 watch brand in first 8 months, only behind Rolex. #1 smart watch by far
Jeff Williams up: watchOS 3. Dock, swap watch faces (these features are super awesome, trust me. Loving my watch again)
Scribble text input (it does work well, also in Chinese). Breathe - I've been using this. Emergency calls (hope you never use it)
There's a P90X app. Also: Pokémon Go, new for Apple Watch & watchOS 3
John Hanke of Niantic talking Pokémon Go, and how it ports to #AppleWatch, later this month