Same Resolution as iPad 3, meaning all the same apps will work beautifully.
Phil now explaining why Android tablets fail.
Even with a smaller display than iPad mini, the Android is heavier, thicker, more cumbersome
iPad mini actually has a 30% display areas
iPad mini over 2/3 larger when browsing in landscape mode
Phil is showing the 'night and day' differences in experience of the various apps customers use most on their iPads compared to those same apps and services on Android tablets.
Now running a demo video on the new iPad mini
at 7.9" it's smaller enough to fit in 1 hand without sacrificing experience.
Jonny Ive explaining how Apple needed to reduce the borders of the mini but still allow users to handle it with one hand.
iPad mini starting at 329
Pre-order starts this Friday Oct 26th
November 2nd for iPad WiFi availability
2 weeks later for Cellular versions
Now running new iPad mini ad
Tim is back and he's busting with pride
Cook now recapping Apple's announcements for the year, which likely means this event concludes their 2012 product introductions.
"Yes, it has been an INCREDIBLE year"
"We hope that you love these products as much as we loved creating them"
Tim personally thanking all the teams at Apple for their dedication -- a huge part of their lives, towards making the best products on earth.
Tim is thanking everyone for coming.
That concludes today's Live blog. Please head on over to www.appleinsider.com for extended coverage throughout the rest of the day and week.