Welcome -- We're five minutes out.
Today's event promises the true expansion of the iPad line with the introduction of the iPad mini -- we're also likely to see a completely redesigned iMac and Mac mini.
For the most part, Apple's channels have been completely dry of iMacs and Mac minis in recent weeks, with large resellers like Amazon and B&H reflecting stock only after purchasing Apple's remaining channel inventory.
Tim Cook out to resounding applause.
We've got some really exciting things to show you...
Now talking about iPhone 5 -- Customers love the new design, new display, and A6 chip
Running a brief video on the fastest selling iPhone ever.
Cook now talking about two new incredible iPods introduced last month.
Apple has sold over 3 million units.
Cook now talking about iOS 6 -- the OS behind its iDevices.
In just 1 month, 200 million users of iOS 6 devices
This is the fastest upgrade rate of OS software in history.
Talking about how iOS and MT Loin are designed to work together seamlessly.
Customers have already placed 125 million documents into the cloud.
iMessage allows customers to start a conversation on one device and continue on another. Customers have already sent over 300 billion messages
Over 160 million Game Center gamers.
Customers have already shared over 70M photos with their friends and family using Photo sharing.
275,000 iPad apps now on the app store.
Number of apps just keep growing and customers love the selection.
Customers have now downloaded 35 billion apps from the App Store
And Apple has paid out 6.5 billion dollars to developers.
Cook is now talking about iBooks
Now over 1.5 Million books on the book store.
Customers have now downloaded 400 million iBooks since the inception of the store
Today Apple is introducing iBooks 3 with Continuous Scrolling.
Now better integrated with iCloud.
Can now share quotes from books over twitter, facebook.
Support for 40 new languages.
iBooks available today, its a free download.
Now on to the Mac: This year, the Mac outgrew the PC market 7 times.
Its outgrown the PC for 6 full years, in fact.