Shows starting: a new motion graphic depicting Apple's mantra of being original and moving the world forward, differently
Tim Cook on stage. "Great to be back in the Flint Center"
Home of the into of original Macintosh, 1998 iMac
Cook says no status updates this time because too much to show.
Biggest advancement in the history of iPhone
Showing beauty shots. Looks like Liquid Metal seams
Thinnest ever iPhone: 6.9 & 7.1, vs 7.6mm 5s
New "reachability" feature slides content down to use one handed. Also sleep button now on side
App Store now has 1.3m apps. Existing apps will get bigger with "desktop class scaler"
App developers can also take special advantage of additional pixels, similar to iPad.
New Apple A8. 2B transistors, 25% faster CPU, 50x faster than original iPhone. 84x faster than first GPU.
50% more effecient than A7
Says competitors chips must throttle down to avoid overheating (except when running benchmarks I suppose)