"On behalf of everyone at Apple, we want to thank everyone in the developer community for everything you've done. Thank you! You have changed every one of our lives and transformed the world in the process."
"For us, this is a giant moment. This is how we felt when we launched the App Store."
"We believe by opening up the platform you will create new and powerful uses that we can only begin to imagine."
"We're moving really fast on watchOS"
Photos watch face can cycle through your photos, time lapse images from several cities.
"Great new timepiece functions, health, ApplePay, Maps and fitness"
Apple watchOS 2 will allow App developers will be able to create Complications
Time Travel feature will let you across through time, seeing your appointments, weather and other data over time
Nightstand feature turns your watch into a clock with alarm and snooze
"With watchOS 2 you'll be able to read and reply to emails from your wrist."
"We're supporting FaceTime Audio calls on the wrist."
Add pages of friends to watch,
Reply to emails
FaceTime audio on watch
Native workout apps
Use Siri to start workouts
Sharable goal awards
Store cards, reward cards in Wallet
Transit maps with data, navigation
Siri transit directions.
Siri homekit control
Ask Siri to open Glances
"We also focused on what we could do for developers. Out of the gate, you could use WatchKit. These apps today function by relying on the phone. All the app logic runs on your phone. With Native Apps you''ll be able to run the UI and logic on the watch. It's going to be a great new frontier for Apple Watch with native app support."
Support for short form video, audio
Health kit/ homekit access for devs
3rd party Tactic engine support
Digital crown UI controls
Developers now have access to the microphone and accelerometer.
Kevin Lynch is now demonstrating making a photo face, zooming, cropping and panning. Force Touch, choose create watch face, and "there you go, beautiful new watch face!"
Demonstrating WeChat: Access to the microphone, and using the Digital Crown to rotate through stickers for messages.
"Before we close this morning, we do have one more thing..."
"I'd like to tell you about something we've been working really hard on and something we are super excited about.
you know, we love music. and music is such an important part of our lives and our culture.
we've had a long relationship with music at apple.
music has had a very rich history of change, some of which we've had a part in.
Introducing jimmy iovine
"Today we're announcing Apple Music, the next chapter in music. It will change the way you experience music forever."
Jimmy Iovine: "I'm here because in 2003 the record industry was a ball of confusion. We had napster, lime wire, bit torrent, this giant invader from the north, technology. I'm looking at my guys saying, 'what do we do with this?'" So I go up to Apple and see Steve Jobs and Eddy Cue and they show me iTunes. and I'm like, wow, the ads are real! These guys really do think different!"
So now, 2015, the music industry is a fragmented mess. If you want to stream music, you can go over here. You want to see video, check some of these places out. Want to follow an artist, go here?
So I said to Tim Cook and Eddy Cue, can we build something with the simplicity that only Apple can do? One complete thought around music?
"One place, one complete thought around music."
"All the ways you love music, all in one place. and that place is in almost a billion hands around the world already."
"It's a revolutionary music service curated by the leading music experts we hand picked. "
Revolutionary music service -
24/7 global radio - beats one
Connecting fans with artists (even unsigned artists)
"not based on research, not based on genre, not based on genre, only based on what's great and feels great. A station with only one master, the music itself."
"When you upload your music to Apple Music anything can happen!"
Your music and playlists
For You recommendations
- curated by genre and activity
Eddy Cue: "The truth is, Internet radio isn't really radio, it's just a playlist of songs. So we wanted to do something really big, creating a 24/7 radio station broadcasting around the world."
Connecting with fans (Ping again)
Zane Lowe: "What I love is playing a record on the radio for the first time." "Apple told us to put the great music in front of the underrated." "We have real music fans running this thing." "At the only place that could pull this off. Apple."
Phil Schiller's birthday! He's a Gemini like me (my bday is Wednesday)
Eddy Cue is now on stage streaming Aretha Frankling "Respect"
Up next playlists with editable song playback order
Eddy Cue is now dancing to Cuban music on stage.
He's created a Cuban House Party Mix playlist.
"Let's take a look at Connect and see what some of my favorite artists are up to"
"Here's Bastile, let's see what they have to say?" Video shows Bastile talking about recording a song and playing the riff for fans.
Ad free music videos
Use Siri to ask for music streaming
Request by song, by current chart, by hits from a specific year, from a given movie soundtrack
Apple Music app $9.99, first three months free. For Mac, iOS, windows and Android. 100+ countries.
$14.88 for up to 6 family members, each with own account, preferences.
Ending with a musical performance by the weekend