"We brought in Epic to see what they could do in short order and the results are phenomenal."
Epic is demoing Fortnite running entirely on Metal.
"There are 64 different layers of rendering effects, and that's a lot, all combining to produce what you see here." "All the effects you're seeing here are being done completely done in real-time."
Huge reduction in CPU overhead in graphically intensive apps and games
Beta available today. Public beta in July, rolls out later this fall
iOS 9 - 83% up to date on ios 8, vs 12% on android 5
Pro app makers are seeing the benefits of Metal as well. People like the Foundry and Autodesk.
Adds "Intelligence" improves apps, iPad experience
Says Siri faster and more accurate. Adding contextually aware, proactive features
"first and foremost, we wanted to elevate the platform. Things like extending battery life, improving performance, without compromising your privacy."
"Siri serves over a billion requests a well. we've seen a 40% reduction in error rate down to 5% and Siri is 40% faster at responding."
"Show me photos from Utah last August" and Siri can do this from Photos. "Remind me to take my coffee from the roof of my car when I get in" and Siri can do this now.
Incoming calls - looks up number and suggests who it may be
"Say you like to run in the morning, and when you do, you like to listen to music. Now, it can learn about you, and when you plug in your headphones it will offer music on the lock screen. This is time and context sensitive. If you do this in the car later on, it might show the audiobook you were listening to in the car."
New API for search, with deep linking into apps
"When it comes to Search, we know more than ever before. You can search for sports scores. We support search for popular video sites, and have these great descriptive cards, and you can play directly from the search results. So now, when a user performs a search we can find content from the apps installed on the device and the results are linked directly into the results from the application, you can tap to go to the application, and we provide a convenient backlink so you can get back to your search results."
Craig is demoing a typical day. "My phone knows that I like to meditate in the morning, it's offered me a meditation app in the bottom left corner of the screen. I can swipe up from the bottom and meditate. This is so serene. Welp, there's an email from Phil. Phil is asking me to pick up a karaoke machine for tonight's Karaoke Potluck. I'll ask Siri to set a reminder."
Siri is further encroaching upon Google Now. Search page in swipe from left screen, proactive suggestions of contacts, apps
Craig gets an invite from Phil "Normally I'd have to swipe up, go to the mail, add the invitation... but now I can swipe up and add it directly."
Searching recipes "I think I have some potatoes I can use...I'll swipe left into search, type potato, and I'm getting results straight from Yummly that I have installed."
Emphasizing that iOS 9 intelligence is anonymous, doesn't track you, searches without ID
"Show my karaoke photos of Eddy" and it shows photos album of Eddy, with a scrubber bar at the bottom.
VP of apple pay Jennifer Bailey on stage
"All of this is done on your device, and it stays on your device. Honestly, we just don't want to know."
Bailey: "Last year we started with credit and debit cards, and we now have over 2500 banks supporting Apple Pay."
Buy able pins in Pinterest can use apple pay.
"Trader Joe's, Baskin Robbins, Sears, and JCP are accepting ApplePay."
Square is taking pre-orders on a new reader that will accept ApplePay for small merchants.
Adding apple pay support next month in the UK - banks representing 70% of cards
"Our developers tell us there's a more than 2x increase in checkout rates"
Adding support for fare payment on the London Underground
Will be able to add store reward and loyalty cards to Apple Pay. Automatically presents the right card.
Passbook being renamed Wallet
Marks & Spencer, Boots, Costa, Waitress are all on board for UK's ApplePay launch.
"We told you last year our ultimate goal was to replace the wallet, and we're well on our way to doing that."
"We couldn't be happier with the momentum."
Notes getting an overhaul in iOS 9
Tools for checklists, adding photos, drawing with your finger to sketch out ideas, use Share sheets to add a Url, map to a note
Cloud synced to iPad/Mac too
Transit specific Maps with routes, station information. Multimodal routing with walking directions
Showing transit stop details for underground stations (as I detailed exists for China)
"We've continued to invest heavily in Maps and the improvements are really awesome. We've seen 5 billion requests per week. That's 3.5x higher than the next most used mapping app."
"We know for a lot of our users they're focused on public transit. So we've created a map just for them. Yes, it's Transit."
Dozen major cities at launch with many more in China.
Points of interest show new data, including vendor support for apple pay
"We've taken special care to get the details right, the ones that matter. For example, take the subway station at Columbus circle. It's not just a point on a map, it's an enormous underground structure. We mapped all the entrances and exits with time to walk, making the difference between missing your train and making it."
"And we taught Siri all about it."
New News app (like a revamped Newsstand). Susan Presscot on stage to demonstrate