"For the first time ever, Notification Center is now available from the lockscreen. You don't even have to unlock your device."
"Installing iOS 7 on your phone is like getting an entirely new phone. But one that you already know how to use."
Ten features to talk about.
Starting with Control Center: "So simple and so essential."
Swipe up from the bottom of the device to access settings, brightness, media controls, airplay, and some apps...
Control Center even on the lockscreen. has a quick flashlight option.
iOS 7 brings "multitasking for all apps, with great battery life."
iOS 7 uses intelligent scheduling
Opportunistic updates, adapting to network conditions in order to determine when to fetch data
multiple applications take advantage of antennas being powered up to fetch data
New user interface for multitasking. Doubleclick and then swipe between apps.
"Next let's talk about Safari."
iOS 7 Safari has full screen look
pull down from top and get a smart search field. One tap access to favorites.
Parental controls, iCloud Keychain
Controls recede for fullscreen for content when scrolling through page
Swiping from edge of display allows navigating back and forth through browser history
"Just like you saw in Mavericks, in iOS you can scroll continuously from article to article."
Safari no longer limited to just eight tabs.
Cover Flow-like tab interface.
Airplane mode, Wi-Fi, Bluetooth, Sleep mode, music controls,
Control Center available across apps. Swipe up from bottom in Safari, and there it is...
Has a sort of frosted translucent look to it, so it takes on the characteristics of whatever it's covering up.
"absolutely the easiest way to share with the people around you."