"We've considered the tiniest details..."
"The use of translucency gives you a sense of your context."
Three-dimensional look to its flatness, still. The icons appear to float over a background.
New multitasking that allows for easier swipe away to close apps
"With what we've been able to achieve together, we see iOS 7 as defining an important new direction, and in many ways a new beginning."
Video's done, Cook's back to massive applause.
Cook: "You are going to absolutely love iOS 7."
Some guy: "Love you!"
Federighi coming back to discuss iOS 7.
Federighi: "It's unbelievable. It's just gorgeous."
As you move the device in your hand it tracks your motion with parallax so that you can see behind the icons
Weather app is stripped down. That slim typography
"Your email is gorgeous. Your friends never looked more attractive."
Federighi... still relishing the lack of skeuo-style. "And Game Center, we just ran out of green felt... and wood as well!"
Device responds to the motion of a hand.
Controls recede for fullscreen for content when scrolling through page
Swiping from edge of display allows navigating back and forth through browser history
"Just like you saw in Mavericks, in iOS you can scroll continuously from article to article."
Safari no longer limited to just eight tabs.
Cover Flow-like tab interface.
Airplane mode, Wi-Fi, Bluetooth, Sleep mode, music controls,
Control Center available across apps. Swipe up from bottom in Safari, and there it is...
Has a sort of frosted translucent look to it, so it takes on the characteristics of whatever it's covering up.