Designed in California, assembled in the USA
Schiller exits to applause, hands it back over to Cook
Cook: "You're going to love the Mac Pro; it's killer."
"Next I'd like to talk about iCloud."
300 million iCloud users. It took Facebook five years to get to that.
Game Center now has more than 240 million users
60 of the top 100 games in the App Store integrate Game Center
800 billion iMessages have been sent. 7.4 --trillion-- push notifications sent
"Today, we want to share with you how we're deeply integrating iCloud into the next generation of iWork."
Later this year, both Mac and iOS iWork will see updates
Now announcing iWork for iCloud, Apple's productivity suite in the browser
Opens up Safari, documents are already saved in iCloud
iPad has 82 percent of total web market share
iPad shoppers responsible for more mobile shopping traffic
iOS customer satisfaction at 97 percent
"One of the reasons for this is that we provide incredible software updates and make them available to users."
iOS 6 Android at 93 percent install
Cook needles Android fragmentation.
"More than a third of Android users are using an operating system that was released in 2010."
"This version fragmentation is terrible for developers."
"If you do the math, you'll find that iOS 6 is the world's most popular operating system, and in second place is a version of Android that was released in 2010."
"The team at Apple has been working incredibly hard on the latest version of iOS. And today it's a great thrill that I get to announce iOS 7."
iOS 7 is the biggest change to iOS since the introduction of the iPhone
Ive: "We have always thought of design as being so much more than the way something looks."
"Ultimately, of course, design defines so much of our experience."
"I think there is a profound and enduring beauty in simplicity, in clarity, in efficiency. True simplicity is derived from so much more than just the absence of clutter... It's about bringing order to complexity."
What looked like a revamped Notification Center