Airplane mode, Wi-Fi, Bluetooth, Sleep mode, music controls,
Control Center available across apps. Swipe up from bottom in Safari, and there it is...
Has a sort of frosted translucent look to it, so it takes on the characteristics of whatever it's covering up.
"absolutely the easiest way to share with the people around you."
Share sheet displays friends around you, email, multiple social sites
"if you want to share with multiple people, you just tap, tap tap. No need to go bumping your phone around the room."
On to Camera. "your camera in iOS 7 is 4 cameras in one.
Photos app gets improvements.
"We organize [photos] into moments"
Demo Time for Photos app.
Photos automatically organized according to date, location
iOS 7 available to developers in Beta on the iPhone today
Betas for iPad coming in the coming weeks. A final release coming this fall for everyone else
iPhone 4 and later, iPad 2 and later
iiPad mini, and iPad touch (5th generation)
Cook's back. "What a morning."
Cook's summing it all up: new MacBook Airs, Mac Pro, iOS 7, OS X Mavericks, iTunes Radio
"We are incredibly proud of all of these products. They're great examples of what Apple does best."
"I get to work with the most talented and creative people on earth, and it's a joy to serve with them."
"I'd like to close this morning with a reminder that our goal at Apple is to make amazing products that our customers love. Really great products that enrich people's lives."
"We've created an ad to help us express just how deeply we feel about this, and I'd like to share it with you now."
Ad showing, still sonically spare, but with actual narration, talking about the "experience" of using an Apple product.
"Will it make life better? Does it deserve to exist?"
"You may rarely look at it, but you'll always feel it. This is our signature, and it means everything."
That ad will be launching on television this evening.
Cook says goodbye and exits to applause. We're done here.