Slowly making our way into the Keynote hall... 40 minutes to go
Covered banners....on the way up the stairs...
"Next I'd like to talk about the Mac."
72 million Mac install base.
iMac number one desktop in US. MacBook number one notebook.
Apple outpacing PC market in growth by factor of 5
Mac #1 in customer satisfaction and quality.
28 million copies of OSX Mountain Lion shipped since launch
Cook needles Windows 8 adoption versus OS X upgrades.
Craig Federighi takes stage. "Let's talk about OS X"
"We've hit a real issue."
We don't want our software delayed due to running out of cats.
OS X Sea Lion joke gets big laughs.
Apple switching to California-themed software releases.
Finder windows merged into tabbed-browsing-like format.
Now talking advanced technologies in Mavericks
In Mavericks, we intelligently align application activity to reduce CPU activity
Up to 72 percent reduced CPU activity
If you open a document, your system needs to get free memory.
1.4x improvement in Responsiveness Under load.
Up to 1.5x better performance waking from sleep
"Not just the easiest to use, most elegant browsing experience, but also the most innovative."
Showing off innovations...
