Overcast and early ... we're making our way into the Moscone.
Those curious Mac OS X and iOS 7 banners sporting the super-thin Helvetica Neue typeface.
Slowly making our way into the Keynote hall... 40 minutes to go
Covered banners....on the way up the stairs...
We're about 5 minutes away. Everyone is taking their seats.
They just started the 3 minute coundown
looks like we're starting on time
Everyone is being asked to silence their phones.
Lights dimmed, and the crowd applauds. Here we go.
Running a intro video on how apple 'simplifies,' enahnces lives, and only then do they sign their work
Cook takes the stage to applause.
Two-thirds of this year's WWDC attendees are first timers.
Over 6 million registered developers, with 1.5
million in the last year alone.
Cook's on to Apple Retail. "Our stores have become integral parts of the communities they serve."
407 stores around the world.
Talking up the new store in Berlin
Video is over. Cook is back.
Apple has more accounts with credit cards than any store on the internet.
Apple has paid devs $10B, $5B in last year.
Apple's paid developers $10 Billion