CEO of HBO on stage. Richard Plepler. Thrilled to be here. Standalone streaming service, exclusive launch on Apple TV.
Entire TV & movie library on HBO Now, early April $14.99/month. Watch from Apple devices. First month free when you sign up in April. No cable sub needed.
New Game of thrones trailer playing
Apple TV "has become the category leader" today making it cheaper: $69
That's Apple TV. Moving on apparently. iPhone
49% growth 2x as fast as industry. 99% customer satisfaction for iPhone 6&6+
Apple Pay - 2500 banks supporting, 700k locations, CocaCola has 100k apple pay vending machines set to deploy by the end of 2015
Touting CarPlay (every major car brand has now committed to delivering it) HomeKit, Health
900 Health integrated apps now available.
Health in Medical Research - Jeff Williams (apple operations) on stage to say more
Volunteer recruiting in medical research is difficult. Subjective data, regular streams of data, communication flow all problems.
With 700M iPhone users, apple is launching ResearchKit specifically to address medical research.
Parkinson's research app uses finger taps, accelerometer gait, voice "say ah" to collect slight tremor conditions
Diabetes, cardiovascular disease, asthma apps already working with various research centers and universities.
Using public surface swabs with GPS mapping to understand pathogens impact on asthma
Apple doesn't see your data that you opt to share with medical research. You decide what data to share and who to share it with.
Stanford docs taking about sending 60k letters to get 300 volunteers. Researchers can change the scale of data collection to rapidly get tons of objective, high quality data
Docs calling this a game changer, simple structured tests using the sensors in iPhone. Easy for patients to participate.
Doctor in China referring to the millions of people there with smartphones
Jeff beaming at the incredible response from the audience. Apple is making it open source.
Releasing it next month. First five apps available today.
"We can't wait to see what they do with it" Jeff says of medical researchers
Tim says " we are so proud to be part of it". Next up: the Mac
Macs have outgrown industry every year for the last decade. Macs grew 21% as PC business shrunk overall.
Incredibly ambitions and bold. Reinvented the notebook
Silver & gold, super thin. Can you even see it? Tim asks
Stainless steel gets its own video. Cold forged to make it harder to scratch. Polished to mirror finish.
This is some heavy introduction.
38mm $549-1049 with band selections
Larger 42mm $50 more
Solid gold in limited quantity
$10,000 and up available in select stores.
Preorders April 10
Previews in a table under glass, similar first event. Staff will try it on you. 9 launch countries, including China
The watch is coming 4.24.2015 Ad