Good morning from San Francisco California, where Apple is opening registration for its Spring Forward event. I'm Daniel Eran Dilger and Apple is tolerating my attendance.
I hope they have coffee because it's slightly cool this morning to not be wearing a jacket.
I apologize to those of you still deep in winter. Yesterday I was laying on the beach south of Pacifica.
The media line here wraps from the door around the corner slightly, but nothing like the line to WWDC (held across the street), or the iPhone 6 lines I saw in Hong Kong a couple weeks ago.
So far I've spotted Steve Dowling, Apple's new head of PR.
Apple is playing "I bet my life," the song Microsoft used when pitching HoloLens.
Apple video showing off glamor shots of the new Apple Store in China - similar to the new store slated for SF
Opened 6 stores in China in the last 6 weeks
120M store visitors. "I'm so incredibly proud of our retail team"
"I'm going to start with Apple TV"
HBO - new Apple TV partnership
CEO of HBO on stage. Richard Plepler. Thrilled to be here. Standalone streaming service, exclusive launch on Apple TV.
Entire TV & movie library on HBO Now, early April $14.99/month. Watch from Apple devices. First month free when you sign up in April. No cable sub needed.
New Game of thrones trailer playing
Apple TV "has become the category leader" today making it cheaper: $69
That's Apple TV. Moving on apparently. iPhone
49% growth 2x as fast as industry. 99% customer satisfaction for iPhone 6&6+
Apple Pay - 2500 banks supporting, 700k locations, CocaCola has 100k apple pay vending machines set to deploy by the end of 2015
Touting CarPlay (every major car brand has now committed to delivering it) HomeKit, Health
900 Health integrated apps now available.
Health in Medical Research - Jeff Williams (apple operations) on stage to say more
Volunteer recruiting in medical research is difficult. Subjective data, regular streams of data, communication flow all problems.
With 700M iPhone users, apple is launching ResearchKit specifically to address medical research.
Parkinson's research app uses finger taps, accelerometer gait, voice "say ah" to collect slight tremor conditions