AppleInsider Liveblog

Live from Apple's 'Spring Forward' Apple Watch Special Event

Join us as we join Apple in San Francisco for its 'Spring Forward' Apple Watch Special Event

3rd & 7 37yd

Good morning from San Francisco California, where Apple is opening registration for its Spring Forward event. I'm Daniel Eran Dilger and Apple is tolerating my attendance.

by danielerancs 3/9/2015 4:03:24 PM
I hope they have coffee because it's slightly cool this morning to not be wearing a jacket.

by danielerancs 3/9/2015 4:04:23 PM
I apologize to those of you still deep in winter. Yesterday I was laying on the beach south of Pacifica.

by danielerancs 3/9/2015 4:05:25 PM
The media line here wraps from the door around the corner slightly, but nothing like the line to WWDC (held across the street), or the iPhone 6 lines I saw in Hong Kong a couple weeks ago.

by danielerancs 3/9/2015 4:06:59 PM
So far I've spotted Steve Dowling, Apple's new head of PR.

by danielerancs 3/9/2015 4:09:23 PM
Here's a panorama of the front of Apple's Spring Forward event

by danielerancs 3/9/2015 4:11:21 PM
And here's the entrance of YB Center for the Arts.

by danielerancs 3/9/2015 4:13:10 PM
There's already a kickstarter offering a power charging station for Apple Watch, getting handed out by @enbluetec

by danielerancs 3/9/2015 4:18:02 PM
Mad dash completed.

by danielerancs 3/9/2015 4:44:37 PM
Exercise for the reader: name the people in the front row.

by danielerancs 3/9/2015 4:47:22 PM
Apple is playing "I bet my life," the song Microsoft used when pitching HoloLens.

by danielerancs 3/9/2015 4:48:55 PM
Heres a panorama of the inside of the YB CftA theater at Spring Forward

by danielerancs 3/9/2015 4:53:09 PM
Second chance

by danielerancs 3/9/2015 5:01:00 PM
Apple video showing off glamor shots of the new Apple Store in China - similar to the new store slated for SF

by danielerancs 3/9/2015 5:02:22 PM
Tim Cook on stage beaming about the new West Lake store

by danielerancs 3/9/2015 5:03:51 PM
Opened 6 stores in China in the last 6 weeks

by danielerancs 3/9/2015 5:04:10 PM
21 stores in China, plans to hit 40 by next year.

by victormarks 3/9/2015 5:04:31 PM
120M store visitors. "I'm so incredibly proud of our retail team"

by danielerancs 3/9/2015 5:04:52 PM
"I'm going to start with Apple TV"

by danielerancs 3/9/2015 5:05:10 PM
HBO - new Apple TV partnership

by danielerancs 3/9/2015 5:05:37 PM
by victormarks 3/9/2015 5:06:24 PM
CEO of HBO on stage. Richard Plepler. Thrilled to be here. Standalone streaming service, exclusive launch on Apple TV.

by danielerancs 3/9/2015 5:07:12 PM
Entire TV & movie library on HBO Now, early April $14.99/month. Watch from Apple devices. First month free when you sign up in April. No cable sub needed.

by danielerancs 3/9/2015 5:08:33 PM
by victormarks 3/9/2015 5:09:02 PM
New Game of thrones trailer playing

by danielerancs 3/9/2015 5:09:44 PM
by victormarks 3/9/2015 5:10:57 PM
Apple TV "has become the category leader" today making it cheaper: $69

by danielerancs 3/9/2015 5:11:12 PM
That's Apple TV. Moving on apparently. iPhone

by danielerancs 3/9/2015 5:11:37 PM
by victormarks 3/9/2015 5:12:20 PM
49% growth 2x as fast as industry. 99% customer satisfaction for iPhone 6&6+

by danielerancs 3/9/2015 5:13:02 PM
by victormarks 3/9/2015 5:13:17 PM
Apple Pay - 2500 banks supporting, 700k locations, CocaCola has 100k apple pay vending machines set to deploy by the end of 2015

by danielerancs 3/9/2015 5:14:23 PM
by victormarks 3/9/2015 5:15:03 PM
Touting CarPlay (every major car brand has now committed to delivering it) HomeKit, Health

by danielerancs 3/9/2015 5:15:34 PM
by victormarks 3/9/2015 5:16:05 PM
900 Health integrated apps now available.

by danielerancs 3/9/2015 5:16:05 PM
Health in Medical Research - Jeff Williams (apple operations) on stage to say more

by danielerancs 3/9/2015 5:16:57 PM
Volunteer recruiting in medical research is difficult. Subjective data, regular streams of data, communication flow all problems.

by danielerancs 3/9/2015 5:18:14 PM
With 700M iPhone users, apple is launching ResearchKit specifically to address medical research.

by danielerancs 3/9/2015 5:19:00 PM
by victormarks 3/9/2015 5:19:39 PM
Partners

by danielerancs 3/9/2015 5:19:49 PM
Parkinson's research app uses finger taps, accelerometer gait, voice "say ah" to collect slight tremor conditions

by danielerancs 3/9/2015 5:21:14 PM
by victormarks 3/9/2015 5:21:38 PM
Diabetes, cardiovascular disease, asthma apps already working with various research centers and universities.

by danielerancs 3/9/2015 5:22:12 PM
by victormarks 3/9/2015 5:23:08 PM