Eddy goes through games and apps.
Exclusively on New AppleTV, multiplayer Crossy Road. Play Crossy Road with family and friends.
Anyone with an iPhone or iPad can join in to play
New style of video gameplay on Apple TV. This isn't a PlayStation/Xbox, and isn't just Android phone apps on TV. Much more like Nintendo Wii
Harmonix has games for the whole family. Beat sports combines the joy of hitting balls with the joy of hitting notes, even as the difficulty ramps up.
Up to four simultaneous players with iPhones and iPads.
Shopping from AppleTV, with GILT. 80% of mobile sales come from iOS devices.
New Apple TV - Not just games & TV, but TV apps like Gilt shopping, AirBNB rentals, Zillow home sales. Apps much better than just web on TV
Apple TV is much more ambitious than anything I've seen targeting TV. And it plugs into iOS dev/App Store ecosystem. Incredible potential
Incredible sports app - MLB. Interactive stats, notifications, multiple video streams to watch at once.
With one click on the remote, we can pull up live data.
NHL Game Center live for Apple TV launches in 2016
Ecosystem lets you move games from phone to TV. Remote is BT4, with volume control. Accelerator & gyro, Lightning port charger.
New Apple TV Available late October, 32&64gb versions up to $199. Old version continues to sell for $69
Moving on to IPhone - 6s & 6s Plus
Focusing on important innovation that is useful. Looks same outside, inside all new.
New rose gold finish - new 7000 series aluminum alloy. Joins regular gold, white and space grey
Force Touch on iPhone 6s - feature called 3D Touch
iPhone 6s "Peek & pop" uses deep press to show a preview, then if held, open the item (photo, email, etc).
New gestures are Peek and Pop. The original gestures are all still present.
press lightly and get a peek of the content. continue pressing and it takes you into the content itself.
New iPhone 6s taptic engine creates precise vibration responses. 3D Touch also opens contextual menus, very natural.
Live Demo. Hair Force One (Craig Federighi)
is up to demo.
Craig Federighi just said "force touch, I mean 3D Touch,"
3D touch is integrated into iOS9 and works in all of the Apple apps. Peeking into a web link looks a lot like QuickLook behaviors in OS X.