Welcome to Apple's Special Event in San Francisco at the Bill Graham Civic Auditorium
1st time I was here at the Bill Graham (& first visit to SF!) was for Apple Fest 1992, 23 years ago, & then for a Mac OS X briefing ~2003.
Overheard some of the ~2000 Apple employees here talking about how hard it was to sleep before the big event that is "finally here"
More conformations among the crowd that this Apple Event will be "epic"
Word is that the Apple campus cafe has been packed for days, even late at night, with employees working overtime to finish new products
What are you excited to hear about? Rumors make it sound like Apple TV will be following along the lines of Apple Music and Apple News.
I want a faster iPhone, and looking for how they are going to use Force Touch on it. And watchOS 2.0 taking Apple Watch to a new level.
Looks like doors open in the next :30. Can already hear pounding music in the auditorium from entry hall. Employees must be having a party.
Likely we will see the full fruits of Metal to empower gaming on Apple's latest A9(?) Apple TV. I asked Siri but she won't say.
Did anyone notice that Siri's voice sounds different? I asked about that too and got evasion.
Doors open, mad dash ensuing for seats. Super dark inside
Apple installed a massive drop ceiling inside Bill Graham, and the entire second level of nosebleed seats are not being used.
So the "7000" max seat capacity of the BGCA arena isn't being used, just the large, central area. It feels like a massively wide theater.
I've been traveling nonstop in Europe for six weeks, and technically I was in Dubai yesterday, so please forgive any delirious typos!
Second tier of seating is all Apple employees. They exploded in cheering when Tim Cook welcomed them.
"Big introductions across all product lines" Cook says. No time for the usual updates. First: Apple Watch
"Closing those rings is a healthy obsession" - 97% customer sat
Jeff Williams reviewing watchOS 2 with transit maps, 3rd party complications. Already 10k watch apps in the store.
Biggest thing will be native apps, like the new FB Messenger, GoPro, iTranslate, and AirStrip healthcare apps
Apps can access hardware like the mic and health sensors. Williams is showing Facebook messenger on the watch.
AirStrip demonstrates "just how far developers can go," sharing position with teams.
Watch secure authentication when worn enables live updates of health care data in AirStrip. HIPPA compliant mssgs, monitor patient at home
"I can see the live data and this wasn't possible until Watch OS 2." AirStrip allows sending data to a member of a patient's care team. "It will change how doctors communicate with their patients."
Cool demo of how Aple Watch can be used to monitor pregnant mothers at home, live with remote doctor assistance
"AirStrip using Sense for Baby sensors can monitor a mother's heart rate and a baby's heart rate separately. While she's doing this test, the mother can listen to the baby's heart rate right on her wrist."
Apple working with Hermes to develop new collection of Apple Watches, with nice leather bands and an exclusive Hermes watch face
New finishes: gold & rose gold in anodized aluminum in Sport lineup. New Product Red band, 2tone leather bands. Neutral plastic band colors
Interesting fashion releases of Apple Watch bands for new seasons. I think nobody realized Apple would be doing this.
On to iPad: "how can we take it further"? Biggest news in IPad since iPad