AppleInsider Liveblog

Live from Apple's September 2015 iPhone & Apple TV event

Join us as we join Apple in San Francisco for the anticipated unveiling of the new iPhone 6s, iPhone 6s+, 4th-generation Apple TV, and possibly new iPads.

3rd & 7 37yd

Welcome to Apple's Special Event in San Francisco at the Bill Graham Civic Auditorium

by danielerancs 9/9/2015 3:59:52 PM
1st time I was here at the Bill Graham (& first visit to SF!) was for Apple Fest 1992, 23 years ago, & then for a Mac OS X briefing ~2003.

by danielerancs 9/9/2015 4:02:13 PM
by AppleInsider 9/9/2015 4:06:16 PM
Overheard some of the ~2000 Apple employees here talking about how hard it was to sleep before the big event that is "finally here"

by danielerancs 9/9/2015 4:09:13 PM
More conformations among the crowd that this Apple Event will be "epic"

by danielerancs 9/9/2015 4:13:33 PM
Word is that the Apple campus cafe has been packed for days, even late at night, with employees working overtime to finish new products

by danielerancs 9/9/2015 4:14:02 PM
Media is huddled up waiting to enter the auditorium. Appears Apple employees are on the second floor balcony.

by danielerancs 9/9/2015 4:19:26 PM
Pano of the media hall at Apples Event

by danielerancs 9/9/2015 4:27:19 PM
What are you excited to hear about? Rumors make it sound like Apple TV will be following along the lines of Apple Music and Apple News.

by danielerancs 9/9/2015 4:27:29 PM
Pano of the media hall at Apples Event

by danielerancs 9/9/2015 4:28:41 PM
I want a faster iPhone, and looking for how they are going to use Force Touch on it. And watchOS 2.0 taking Apple Watch to a new level.

by danielerancs 9/9/2015 4:29:08 PM
Looks like doors open in the next :30. Can already hear pounding music in the auditorium from entry hall. Employees must be having a party.

by danielerancs 9/9/2015 4:32:11 PM
Likely we will see the full fruits of Metal to empower gaming on Apple's latest A9(?) Apple TV. I asked Siri but she won't say.

by danielerancs 9/9/2015 4:37:02 PM
Did anyone notice that Siri's voice sounds different? I asked about that too and got evasion.

by danielerancs 9/9/2015 4:38:01 PM
Doors open, mad dash ensuing for seats. Super dark inside

by danielerancs 9/9/2015 4:39:08 PM
by danielerancs 9/9/2015 4:43:36 PM
Pano of the auditorium. Everything is black apart from the white Apple logo screen

by danielerancs 9/9/2015 4:45:45 PM
Apple Music Beats One is playing, unsurprisingly

by danielerancs 9/9/2015 4:48:25 PM
Apple installed a massive drop ceiling inside Bill Graham, and the entire second level of nosebleed seats are not being used.

by danielerancs 9/9/2015 4:54:09 PM
So the "7000" max seat capacity of the BGCA arena isn't being used, just the large, central area. It feels like a massively wide theater.

by danielerancs 9/9/2015 4:55:52 PM
Here you can see the upper level obscured by the really large drop ceiling of lighting. All the seats are good seats.

by danielerancs 9/9/2015 5:00:57 PM
I've been traveling nonstop in Europe for six weeks, and technically I was in Dubai yesterday, so please forgive any delirious typos!

by danielerancs 9/9/2015 5:01:12 PM
Second tier of seating is all Apple employees. They exploded in cheering when Tim Cook welcomed them.

by danielerancs 9/9/2015 5:02:33 PM
"Big introductions across all product lines" Cook says. No time for the usual updates. First: Apple Watch

by danielerancs 9/9/2015 5:03:36 PM
"Closing those rings is a healthy obsession" - 97% customer sat

by danielerancs 9/9/2015 5:04:21 PM
Jeff Williams reviewing watchOS 2 with transit maps, 3rd party complications. Already 10k watch apps in the store.

by danielerancs 9/9/2015 5:06:29 PM
Biggest thing will be native apps, like the new FB Messenger, GoPro, iTranslate, and AirStrip healthcare apps

by danielerancs 9/9/2015 5:07:59 PM
Apps can access hardware like the mic and health sensors. Williams is showing Facebook messenger on the watch.

by victormarks 9/9/2015 5:08:12 PM
by victormarks 9/9/2015 5:09:19 PM
AirStrip demonstrates "just how far developers can go," sharing position with teams.

by victormarks 9/9/2015 5:09:36 PM
by victormarks 9/9/2015 5:10:20 PM
Watch secure authentication when worn enables live updates of health care data in AirStrip. HIPPA compliant mssgs, monitor patient at home

by danielerancs 9/9/2015 5:10:42 PM
"I can see the live data and this wasn't possible until Watch OS 2." AirStrip allows sending data to a member of a patient's care team. "It will change how doctors communicate with their patients."

by victormarks 9/9/2015 5:11:24 PM
Cool demo of how Aple Watch can be used to monitor pregnant mothers at home, live with remote doctor assistance

by danielerancs 9/9/2015 5:12:04 PM
"AirStrip using Sense for Baby sensors can monitor a mother's heart rate and a baby's heart rate separately. While she's doing this test, the mother can listen to the baby's heart rate right on her wrist."

by victormarks 9/9/2015 5:13:02 PM
by victormarks 9/9/2015 5:13:06 PM
Apple working with Hermes to develop new collection of Apple Watches, with nice leather bands and an exclusive Hermes watch face

by danielerancs 9/9/2015 5:13:13 PM
by victormarks 9/9/2015 5:14:11 PM
by victormarks 9/9/2015 5:14:29 PM
Hermes watch face!

by victormarks 9/9/2015 5:14:38 PM
New finishes: gold & rose gold in anodized aluminum in Sport lineup. New Product Red band, 2tone leather bands. Neutral plastic band colors

by danielerancs 9/9/2015 5:15:41 PM
by victormarks 9/9/2015 5:16:06 PM
Interesting fashion releases of Apple Watch bands for new seasons. I think nobody realized Apple would be doing this.

by danielerancs 9/9/2015 5:17:09 PM
by victormarks 9/9/2015 5:17:20 PM
On to iPad: "how can we take it further"? Biggest news in IPad since iPad

by danielerancs 9/9/2015 5:17:51 PM