Live from Apple's 2018 Mac and iPad event in Brooklyn

Join us as we join Apple in Brooklyn, NY on Tuesday morning for the introduction of FaceID-enabled iPads, new Mac desktop systems, and possibly a new edition to the the company's ultra-lightweight MacBook family that's expected to sport at least a 13" display in replacing the legacy 13" MacBook Air

3rd & 7 37yd

"we didn't think that was far enough!"
6 cores available as well.

by victormarks 10/30/2018 2:27:54 PM
"these aren't mobile parts, no!" 5x faster than before.

by victormarks 10/30/2018 2:28:11 PM
Tom is showing bake off specs. The new Mac mini goes to 32GB of RAM, but can also be equipped with 64GB of RAM.

by victormarks 10/30/2018 2:28:49 PM
It's 2666MHz SODIMMS.

by victormarks 10/30/2018 2:29:02 PM
Every mini is all flash, with SSDs that are 4x faster, up to 2TB.

by victormarks 10/30/2018 2:29:18 PM
They all have the T2 chip, and 30x faster HVEC video encoding.

by victormarks 10/30/2018 2:29:38 PM
Fast new Mac mini: up to 64GB RAM using SODIMMs, T2 chip for video encode, 10GB Ethernet, 4 TBolt ports

by danieleran 10/30/2018 2:29:50 PM
The cooling system has double the airflow while being super quiet.

by victormarks 10/30/2018 2:29:51 PM
GigE, 4x thunderbolt 3, HDMI, and can be configured with 10Gb ethernet.

by victormarks 10/30/2018 2:30:24 PM
Starting at $800 the new Mac mini is also orderable today for delivery next week

by danieleran 10/30/2018 2:31:17 PM
Mainstage, production for a live interactive art performance, or video encoding using Compressor. Or on the set of Paramount's Rocket Man. String them together for a build farm, or rack thousands, like Rack Stadium has. The Mac mini runs 24-7 in data centers around the world. 8GB RAM, 3.6 Ghz, and 128GB SSD as base configuration, starting at $799. "By far the best value we've ever offered in a Mac mini."

by victormarks 10/30/2018 2:32:11 PM
Order today, available November 7.

by victormarks 10/30/2018 2:32:22 PM
"Like all of our products, it checks all the environmental boxes." 60% post consumer plastic, 100% recycled aluminum.

by victormarks 10/30/2018 2:32:55 PM
Back to Tim. (that was quick! -VM)

by victormarks 10/30/2018 2:33:11 PM
"The new MacBook Air and Mac mini are absolutely amazing. They're going to help our customers be even more productive and creative."

by victormarks 10/30/2018 2:33:39 PM
Tim is now talking retail, and "Today at Apple" sessions about inspiring creativity. Angela comes out.

by victormarks 10/30/2018 2:34:16 PM
by victormarks 10/30/2018 2:35:09 PM
Apple thinks of the stores as hardware, with the programs inside as software. Curricula are a part of Apple's DNA.

by victormarks 10/30/2018 2:35:36 PM
Customers participate in labs, like a music lab, co-created with Florence of Florence and the Machine. They've taught over 2000 coding sessions across Europe.

by victormarks 10/30/2018 2:36:40 PM
Angela relates how people are taking it further, including an author who used iPad to create and illustrate her first children's book.

by victormarks 10/30/2018 2:37:30 PM
"Since the launch of Today at Apple, we've held over 18000 sessions attended around the world."

by victormarks 10/30/2018 2:38:02 PM
With the newest release of the Apple Store app, it's even easier to find out what's happening near you. It will also recommend sessions based on the devices you own.

by victormarks 10/30/2018 2:38:37 PM
Today, we're announcing 60 newly designed sessions. Video, music, and design have all been expanded, and we're adding walks and labs to most sessions. Fun Family portraits, Drawing Treehouse (co-created with architects) and video labs, like Color & Mood with Final Cut Pro, or a Music Lab called Advanced Beat Making.

by victormarks 10/30/2018 2:40:43 PM
Angela is detailing all the stores around the world, with Today at Apple in every one of them.

by victormarks 10/30/2018 2:41:12 PM
All of our retail locations run on 100% renewable energy

by victormarks 10/30/2018 2:41:22 PM
"We feel that Today at Apple could be the greatest platform for enriching lives."

by victormarks 10/30/2018 2:41:45 PM
Back to Tim.

by victormarks 10/30/2018 2:42:03 PM
"No one else has anything like Today at Apple. In addition to the 3000 Apple Creatives, we have 7000 employees dedicated to helping you get the best out of your Apple devices, and they are the best team on the planet." (applause) Tim responds jokingly, "Wow. I am moving to New York!"

by victormarks 10/30/2018 2:43:09 PM
"The iPad is a magical piece of glass that transforms instantly into anything you want it to be." 400 Million sold, making it the most popular tablet by far.

by victormarks 10/30/2018 2:43:34 PM
"We've sold more iPads in the last year, than the entire notebook line up of the biggest notebook manufacturers. This makes iPad the most popular computer in the world!"

by victormarks 10/30/2018 2:44:04 PM
iPad is comprised of iPad mini, iPad, and iPad Pro.

by victormarks 10/30/2018 2:44:20 PM
(Are we getting a new iPad mini? -VM)

by victormarks 10/30/2018 2:44:34 PM
"We have been absolutely amazed" at the things users have done with iPad Pro. "Today, we're announcing an all-new iPad Pro, it's gonna push what you can do on an iPad, or any computer, even further!" - video

by victormarks 10/30/2018 2:45:19 PM
New iPad Pro with wireless charging Pencil and squared edges with a super slim bezel!

by danieleran 10/30/2018 2:45:55 PM
by victormarks 10/30/2018 2:46:17 PM
squared off sides, no home button, TrueDepth camera. - VM

by victormarks 10/30/2018 2:46:44 PM
"This is the iPad we dreamed about building from the very beginning." The LCD stretches from edge to edge and top to bottom. This is the same Liquid Retina display as used in iPhone XR.

by victormarks 10/30/2018 2:47:24 PM
This display gave them an opportunity to take a fresh look at the iPad Pro sizes. The new 11" iPad Pro is the same physical size as the 10.5" with the display pushed to the edge. The 12.9" is now 12.9" in a much smaller physical size. "Dramatically smaller" almost the same size as an 8.5x11 piece of paper. These are 5.9mm thin, thinner than the old ones - 15% thinner for the 12.9 inch. 25% less volume than its predecessor.

by victormarks 10/30/2018 2:49:08 PM
The iPad Pro now has FaceID. "More secure than any tablet, or any computer."

by victormarks 10/30/2018 2:49:51 PM
Bringing FaceID to the iPad meant re-training the neural network to recognize your face in all the ways you use an iPad. With no home button, all the gestures from iPhone are now on iPad.

by victormarks 10/30/2018 2:50:58 PM
These new iPad Pros are powered by the all new A12X Bionic. "This thing is a monster!"

by victormarks 10/30/2018 2:51:37 PM
Built on the same 7nm process, and has 10 Billion transistors. 8 core CPU, 4 for performance and 4 for efficiency. Single core performance is up 35%. Multi-core workloads are 90% faster. This is a huge step forward. These iPad Pros are faster than 92% of all portable PCs sold in the last year. Graphics are a 7 core GPU and 1000x faster.

by victormarks 10/30/2018 2:53:21 PM
this is XBox OneS graphics in a product that's 94% smaller.

by victormarks 10/30/2018 2:53:36 PM
The latest generation neural engine is there, 5 trillion operations per second. Pixelmator photo uses a neural network to intelligently enhance your photos. There's simply nothing like this in traditional PC chipsets.

by victormarks 10/30/2018 2:54:47 PM
New iPad Pros get USB-C connectivity, with the added ability to charge other devices (like your iPhone).

by danieleran 10/30/2018 2:54:55 PM

AppleInsider Liveblog

Live from Apple's 2018 Mac and iPad event in Brooklyn

Join us as we join Apple in Brooklyn, NY on Tuesday morning for the introduction of FaceID-enabled iPads, new Mac desktop systems, and possibly a new edition to the the company's ultra-lightweight MacBook family that's expected to sport at least a 13" display in replacing the legacy 13" MacBook Air

Best Mac Studio deals

Top iPad sales

M2 MacBook Air discounts

Latest comparisons

M3 vs M3 Pro vs M3 Max — specs, features compared

13-inch MacBook Pro vs 14-inch MacBook Pro with M3: performance & price - compared

M2 MacBook Pro vs M3 MacBook Pro — specs, features compared

Latest tips

How to organize Safari tabs using tab groups in iPadOS 17

Transcription on Mac: when to use Siri's dictation and when to use AI options

How to manage notifications in iOS 17 and iPadOS 17

Latest News