Live from Apple's 2018 Mac and iPad event in Brooklyn

Join us as we join Apple in Brooklyn, NY on Tuesday morning for the introduction of FaceID-enabled iPads, new Mac desktop systems, and possibly a new edition to the the company's ultra-lightweight MacBook family that's expected to sport at least a 13" display in replacing the legacy 13" MacBook Air

3rd & 7 37yd

by victormarks 10/30/2018 2:06:13 PM
100 Million active installed base. "What's most important to us, is in survey after survey, the Mac continues to be rated number 1 in customer satisfaction"

by victormarks 10/30/2018 2:07:10 PM
"One of the drivers of customer satisfaction is macOS."

by victormarks 10/30/2018 2:07:42 PM
macOS Mojave brings new features inspired by our pro users, but designed for all of us. From Gallery View which allows you to scroll through your files and find exactly what you're looking for, to Dark Mode, to stacks. "I really needed this," Tim says about keeping his desktop clean.
"Our customers love their Macs."

by victormarks 10/30/2018 2:08:48 PM
"And they especially love one Mac in particular. One that they take everywhere they go, and do everything with. And that is the MacBook Air."

by victormarks 10/30/2018 2:09:13 PM
'When Steve pulled the MacBook Air out of the envelope, it was clear that things would never be the same. It not influenced the Mac for years to come, but also the industry." IT was the very first thin and light notebook with all day battery life. It truly embraced the notion that less indeed could be more. and it redefined the modern notebook in the process.

by victormarks 10/30/2018 2:10:01 PM
It has become the most beloved notebook, ever.

by victormarks 10/30/2018 2:10:10 PM
It's time for a new MacBook Air. One that takes the MacBook Air experience even further in the areas that are most important to our customers. And of course, what we all want in a MacBook Air is a Retina Display!

by victormarks 10/30/2018 2:10:43 PM
And I'm incredibly excited today to introduce a MacBook Air with a retina display, and a whole lot more. And here it is! (Video plays)

by victormarks 10/30/2018 2:11:20 PM
The new MacBook Air seems like the MacBook 🤔

by danieleran 10/30/2018 2:11:24 PM
Rose Gold!

by victormarks 10/30/2018 2:11:41 PM
by victormarks 10/30/2018 2:11:49 PM
by victormarks 10/30/2018 2:11:52 PM
This is the new MacBook Air. I'd like to bring up Laura Legros, VP of hardware engineering to tell you all about it.

by victormarks 10/30/2018 2:12:13 PM
"I'm really excited to be here today to talk to you about the MacBook Air." Everything you see and touch has been carefully refined.

by victormarks 10/30/2018 2:12:38 PM
The number one feature customers have wanted is a Retina Display. But we've made the display better in every way. The familiar aluminum bezel is gone. The display glass goes right to the edge of the border, with bezels that are 50% smaller. 13.3" and the pixels are quadrupled, 4x the resolution, over 4 million pixels.

by victormarks 10/30/2018 2:13:31 PM
New MacBook Air gets Touch ID without the Touch Bar, using the T2 chip

by danieleran 10/30/2018 2:13:43 PM
Both text and images are sharper and more detailed, with 48% more color, so those images are more lifelike than ever. Even with the narrower border, we kept the FaceTime camera at the top of the display for Group FaceTime in Mojave.

by victormarks 10/30/2018 2:14:34 PM
The T2 chip also has secure boot and an SSD controller, so that you can be sure the software hasn't been tampered with and the disk encryption is secure.

by victormarks 10/30/2018 2:15:44 PM
Legros is touting the latest generation butterfly keyboard, and the 20% larger Force Touch trackpad.

by victormarks 10/30/2018 2:16:21 PM
Audio: customers spend a lot of time watching videos on their MacBook Air. The acoustic engineering team made huge strides: 25% louder, 2x the bass, and wide stereo sound. It has a 3-microphone array for Group FaceTime and "Hey Siri".

by victormarks 10/30/2018 2:17:17 PM
The new MacBook Air has 2x thunderbolt 3 ports, for thunderbolt, USB-C, 5k displays, or eGPUs. The new Air can connect to just about everything.

by victormarks 10/30/2018 2:17:58 PM
The Air has a 8th gen Core CPI, and supports up to 16GB of 2133mhz ram, with SSDs up to 1.5TB. The all-day battery life has the same great 12 hours of wireless web browsing and 13 hours of iTunes movie playback.

by victormarks 10/30/2018 2:18:51 PM
So the new MacBook Air is nearly a Pro in the profile of a Retina MacBook.

by danieleran 10/30/2018 2:19:38 PM
What if it were even more portable? The new Air has 17% less volume than the predecessor. It's 15.6mm thin, 10% thinner than the previous Air. It weighs just 2.7 pounds, or .25 pounds lighter.

by victormarks 10/30/2018 2:19:46 PM
8th gen dual core i5, I meant to say - VM

by victormarks 10/30/2018 2:20:07 PM
The new Air is 100% recycled tin in the logic board, and 35% post consumer recycled plastic in other components (like the speakers.)

by victormarks 10/30/2018 2:20:32 PM
Most applause going to the new MacBook Air being made from 100% recycled aluminum

by danieleran 10/30/2018 2:20:44 PM
The aluminum formerly relied on new ore. This new one uses 100% recycled aluminum. The Apple metallurgy team created a new alloy to enable this change.

by victormarks 10/30/2018 2:21:28 PM
The carbon footprint is reduced by 50% and makes it the greenest Mac, ever. Cue the video

by victormarks 10/30/2018 2:21:51 PM
by victormarks 10/30/2018 2:24:26 PM
by victormarks 10/30/2018 2:24:29 PM
New Air available next week, order now. Starts at $1200, in three finishes

by danieleran 10/30/2018 2:24:32 PM
by victormarks 10/30/2018 2:24:32 PM
by victormarks 10/30/2018 2:24:35 PM
by victormarks 10/30/2018 2:24:38 PM
by victormarks 10/30/2018 2:24:40 PM
8GB of memory, 1.6ghz CPU, 128GB of storage starting at 1199 USD "making it the most affordable Mac we've ever offered." Order today, available next week.

by victormarks 10/30/2018 2:25:09 PM
Back to Tim.

by victormarks 10/30/2018 2:25:14 PM
"What a fantastic and beautiful new MacBook Air. I can't wait for you to get your hands on this, I really think you're going to love it."

by victormarks 10/30/2018 2:25:37 PM
"there's another small but mighty mac our users have been waiting for. and here it comes!" video.

by victormarks 10/30/2018 2:25:58 PM
by victormarks 10/30/2018 2:26:22 PM
The New Mac mini!

by victormarks 10/30/2018 2:26:57 PM
Tom Boger, haed of Mac Marketing is out to tell us about the biggest update ever to the Mac mini.

by victormarks 10/30/2018 2:27:16 PM
Space Gray. "It's an absolute beast on the inside!" 4 cores.

by victormarks 10/30/2018 2:27:35 PM

AppleInsider Liveblog

Live from Apple's 2018 Mac and iPad event in Brooklyn

Join us as we join Apple in Brooklyn, NY on Tuesday morning for the introduction of FaceID-enabled iPads, new Mac desktop systems, and possibly a new edition to the the company's ultra-lightweight MacBook family that's expected to sport at least a 13" display in replacing the legacy 13" MacBook Air

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