AppleInsider Liveblog

Live from Apple's 2018 Mac and iPad event in Brooklyn

Join us as we join Apple in Brooklyn, NY on Tuesday morning for the introduction of FaceID-enabled iPads, new Mac desktop systems, and possibly a new edition to the the company's ultra-lightweight MacBook family that's expected to sport at least a 13" display in replacing the legacy 13" MacBook Air

3rd & 7 37yd

Good morning from Apple’s “more in the making” special event in Brooklyn NY

by danieleran 10/30/2018 12:46:39 PM
Apple is checking in attendees using its NFC enabled Apple Pay passes in Wallet

by danieleran 10/30/2018 12:47:30 PM
Tap on the white NFC box (which looks like a mac mini, with the NFC logo on top) and you get issued a paper badge

by danieleran 10/30/2018 12:49:06 PM
Apple rented out Tacombi, a cute taqueria across the street, to offer breakfast.

by danieleran 10/30/2018 12:50:13 PM
The doors are open and a mad rush inside the beautiful Opera House venue

by danieleran 10/30/2018 12:56:12 PM
Inside, more food! The escalator brought attendees up behind the huge stained glass Apple painted

by danieleran 10/30/2018 12:59:55 PM
Mad rush into the venue where Apple will be showing off new stuff

by danieleran 10/30/2018 1:00:38 PM
Inside the upper balcony where crowds of attendees are waiting to be seated

by danieleran 10/30/2018 1:13:50 PM
What are you excited to hear more about: Macs, iPad, new apps? We may get an update on Shazam, ARKit, AirPods, Air Power, Apple Pencil, & the new iOS update introducing multiuser FaceTime

by danieleran 10/30/2018 1:17:42 PM
I hold out hope against hope for word of a Mac Mini and a MacBook Air replacement. - Victor

by victormarks 10/30/2018 1:22:30 PM
The dash to seating! The theater is ornately beautiful inside

by danieleran 10/30/2018 1:25:15 PM
There’s main level seating and a balcony above

by danieleran 10/30/2018 1:25:40 PM
🙌🏼

by danieleran 10/30/2018 1:26:18 PM
The lighting inside is a little tricky, but balcony sections inside are really incredible

by danieleran 10/30/2018 1:27:22 PM
The “more in the making” style applied to Apple’s logo reminds me of early 90s Apple merch

by danieleran 10/30/2018 1:35:08 PM
Is this from some new vector graphics animation app for iPad? 🤔

by danieleran 10/30/2018 1:36:37 PM
It's a little hard to see, but the Apple logos are animated.

by victormarks 10/30/2018 1:40:32 PM
The animating Apple logos each had a different style, similar to the designs in the event invitations

by danieleran 10/30/2018 1:43:00 PM
@CHVRCHES “I’m not asking for a miracle” is playing

by victormarks 10/30/2018 1:44:36 PM
Here’s the Apple logo in the coral/brains style

by danieleran 10/30/2018 1:44:41 PM
It looks like an iWork app for design doodles 😂

by danieleran 10/30/2018 1:45:45 PM
Maybe Memoji for company logos, which you animate with your face 😂

by danieleran 10/30/2018 1:48:52 PM
The particle generator from QC and Motion

by danieleran 10/30/2018 1:49:48 PM
If a video doesn't play, hit refresh.

by victormarks 10/30/2018 1:50:36 PM
Did Apple really create all these animation styles just to fill the screen for a one off event during seating?

by danieleran 10/30/2018 1:51:54 PM
Home by Morgan, Feat WALK THE MOON, followed by Live in the Moment, Portugal. the Man.

by victormarks 10/30/2018 1:52:08 PM
These animated Apple logos are trippy, and awesome. I wish I could have them for screensavers and Live wallpapers.

by victormarks 10/30/2018 1:52:32 PM
Sit Next to Me (Stereotypes remix) by Foster the People... This Apple logo animation is a lot more subtle.

by victormarks 10/30/2018 1:54:47 PM
The animations seem synced to the music a little. Maybe it's coincidence.

by victormarks 10/30/2018 1:55:09 PM
The transitions between the logos are interesting, too - they're not simple crossfades, but something that is unique to each one. Now playing: If It Feels Good (Then It Must Be) by Leon Bridges

by victormarks 10/30/2018 1:57:15 PM
It’s nearly 10 here in Brooklyn, so the event live feed should start shortly. Watch from Apple’s site, Apple TV or follow Victor’s live blog here on AppleInsider

by danieleran 10/30/2018 1:58:42 PM
These logos...

by victormarks 10/30/2018 2:00:01 PM
It's starting. The BASS, it pounds

by victormarks 10/30/2018 2:00:27 PM
100 Miles and Running, Logic Feat. Wale and John Lindahl

by victormarks 10/30/2018 2:00:43 PM
I happen to like New York by Bobby Short

by victormarks 10/30/2018 2:01:48 PM
The intro video is all scenes of NY, music, dance, people with MacBooks, iPhones, and iPads.

by victormarks 10/30/2018 2:02:40 PM
Tim is out thanking everyone

by victormarks 10/30/2018 2:02:52 PM
Tim Cook!

by danieleran 10/30/2018 2:02:57 PM
by danieleran 10/30/2018 2:03:21 PM
Good Morning! It is so great to be in New York! We love New York! And it's so great to be here with all of you. New York is home to one of the most vibrant creative communities on the planet.

by victormarks 10/30/2018 2:03:32 PM
Today, we are especially thrilled to be at the Brooklyn Academy of Music. This is a historic center for the arts. for over 150 years, it showcased the work of adventurous and cutting edge performers around the world while serving the community in Brooklyn.

by victormarks 10/30/2018 2:04:10 PM
That's why we're here today to talk about our most creative products. Of courts, that starts with the Mac!

by victormarks 10/30/2018 2:04:27 PM
The Mac was the first computer designed for creativity. We're in awe of all the things people do all around the world with the Mac. So we made a video of these special people. I would love to play it for you now.

by victormarks 10/30/2018 2:05:03 PM
by victormarks 10/30/2018 2:06:05 PM
by victormarks 10/30/2018 2:06:09 PM