"it's a testament to everything we do and everything we create at Apple. It's important to us, and to the world"
It's had a profound impact in design, business, education...
"We continue to push the Mac experience forward with MacOS." Tim covers Sierra features including iCloud drive.
You can do detailed file searches by asking Siri. "We're excited by all the things you can do with macOS Sierra. The Mac experience just keeps getting better and better."
This week is a huge week in the history of the Mac, and in the history of Apple. this week marks the 25th anniversary of our first notebook. It was on Oct 25th of 1991 that Apple unveiled the first PowerBook. The PowerBook defined the modern notebook for its time, changing the category and changing Apple forever. This was the first portable that featured the keyboard forward design, with the pointing device integrated into the palmrest. It was also the first laptop with an active matrix display. Every generation of Mac notesbooks had innovation that pushed the industry forward."
"For 25 years, we've been defining and redefining what a notebook is, and what a notebook can do. And today, we're going to do it again."
Tim plays an intro video.
There it is. We have an Oled touch row above the number keys. the Video shows emoji, timelines, and other widgets.
"This is the new MacBook Pro, and it is absolutely incredible."
"It enables innovations not possible before"
13" and 15" in silver and space gray. It's the thinnest and lightest MacBook Pro ever made.
14.9mm instead of 18mm thin of the previous generation.
23% less volume in size on the 13" MBP. It weighs a half a pound less than the previous version.
The 15" MBP was 18mm, the new one is 15.5mm thin, or 14% thinner. and 20% smaller by volume. It weighs 4 pounds, a half pound savings.
The trackpad is a force touch trackpad, twice as large as the previous generation. The keyboard is all new as well. It uses the butterfly switch mechanism from the 12" MacBook, using a 2nd generation butterfly for better feel and travel.
"I could talk all day about the keyboard, but I think you're looking at that area above it"
Log in with your fingerprint, integrated into the power button. Sapphire crystal, and supported by a brand new chip, the Apple T1, with secure enclave.
This is how you get secure purchases right from your MacBook Pro.
Craig Federighi comes out.
Siri gets a dedicated key on the Touch Bar when you're using system controls.
Hair Force One references the 3270 emulators again.
If you hold down the Fn key, all the function keys come back.
The Touch Bar is transformed by ControlStrip. You can see that buttons come up based on context. In Mail, it can predict where you might want to file a message based on past filings.
It also presents formatting controls for Bold, Color, etc., and can also predict who you might want to add to an email message.
Craig demos Messages. the Touch Bar suggests emoji text replacement, and you can browse or slide through emoji.
Messages response icons are also available from Touch Bar.
Craig opens Safari, and you can get previews of websites on the Touch Bar and slide between them. If you open a new tab, it shows your favorites.
By the way, Etsy is bringing ApplePay to their checkout page, so you can buy from Mac using TouchID on the Touch Bar.
Craig is now demonstrating scrubbing video timelines in Touch Bar, or rotating images with a tap.
In Finder, you can customize the Touch Bar so that you can have a button you drag to Touch Bar in order to connect to a server. You can customize every single part of the Touch Bar including system functions.
If you share a machine, and have enrolled Touch ID, you can fast user switch between user accounts
using Touch ID.
You can search in Maps with Touch Bar, answer FaceTime calling, complete support across all of iWork applications, awesome when editing videos in iMovie, controlling instruments in Garageband, and even in Terminal. TouchBar in XCode is useful as well.
And you get USB-C shaped Thunderbolt 3 ports. Four of them.
Any one of the four ports is a charging port.
it's power, thunderbolt, usb, displayport, hdmi, or VGA.
Phil says Apple worked with LG to make the LG ultrafine 5k display. It's 5k, wide color, has 3 usb-c ports, and cameras, and connects to your Mac over a single cable. And it charges your Mac over that cable. You can use 2 of them at the same time, 35 million pixels driven by the graphics of the 15" MacBook Pro.
