"This is a great example of the power of AppleTV and the way that apps are changing the way we enjoy television."
"With Siri and universal search, we've made it possible to search across your apps. Universal search was just the beginning, and we want to do even more. We want AppleTV to be the one place to acces all of your television. A Unified TV experience. One place to access all your TV and movies. One place to discover all the content to watch."
We're launching a new app, and we call it... "TV".
It will completely change how you watch TV with your AppleTV as well as iPhone and iPad.
Jen Folds, a senior designer on AppleTV is up to demonstrate it.
TV has 'Watch Now' and shows all the TVs and Movies I'm watching across all my services." and you pick up where you left off. It's the best place to browse and continue watching tv and movies across all apps.
Dan: I watched the debates on Twitter's Apple TV app and it was a great experience.
Dan: TV app looks like Apple Music: Up Next for shows you binge, Watch Now, What to Watch suggestions. A desktop for other Apple TV apps.
Single Sign on means you can sign in once and it works on all your other devices, and Watch Now updates when you sign into a new service.
TV app is on iPhone and iPad too.
Dan: New TV app also looks like Apple News, and a bit of a store where you find and buy content without focusing on the apps that provide it
Siri works great with the TV app - so you can say, "Play Brooklyn 99" and it will begin playing.
Dan: New TV app links to Apple TV single sign on to set up all the apps linked to your cable subscription. Also works on iOS and with Siri
Dan: Live content on new TV app: ask Siri to watch live cbs news, you get taken to the app and can navigate around other content
It shows game schedules and which games you can watch live. That's kind of huge.
Dan: Ask Siri to watch a specific game, can also ask what games are playing and which can be watched live.
Now there's a unified TV experience. One place to discover and enjoy your favorite TV shows and Movies across all devices. TV app will be free with a software update for AppleTV and iOS by the end of this year.
Now, Tim is going to talk about "something dear to all of us at Apple".. the Mac!
"it's a testament to everything we do and everything we create at Apple. It's important to us, and to the world"
It's had a profound impact in design, business, education...
"We continue to push the Mac experience forward with MacOS." Tim covers Sierra features including iCloud drive.
You can do detailed file searches by asking Siri. "We're excited by all the things you can do with macOS Sierra. The Mac experience just keeps getting better and better."
This week is a huge week in the history of the Mac, and in the history of Apple. this week marks the 25th anniversary of our first notebook. It was on Oct 25th of 1991 that Apple unveiled the first PowerBook. The PowerBook defined the modern notebook for its time, changing the category and changing Apple forever. This was the first portable that featured the keyboard forward design, with the pointing device integrated into the palmrest. It was also the first laptop with an active matrix display. Every generation of Mac notesbooks had innovation that pushed the industry forward."
"For 25 years, we've been defining and redefining what a notebook is, and what a notebook can do. And today, we're going to do it again."
Tim plays an intro video.
There it is. We have an Oled touch row above the number keys. the Video shows emoji, timelines, and other widgets.
"This is the new MacBook Pro, and it is absolutely incredible."
"It enables innovations not possible before"
13" and 15" in silver and space gray. It's the thinnest and lightest MacBook Pro ever made.
14.9mm instead of 18mm thin of the previous generation.
23% less volume in size on the 13" MBP. It weighs a half a pound less than the previous version.
The 15" MBP was 18mm, the new one is 15.5mm thin, or 14% thinner. and 20% smaller by volume. It weighs 4 pounds, a half pound savings.
The trackpad is a force touch trackpad, twice as large as the previous generation. The keyboard is all new as well. It uses the butterfly switch mechanism from the 12" MacBook, using a 2nd generation butterfly for better feel and travel.
"I could talk all day about the keyboard, but I think you're looking at that area above it"
What our team has done where the function key row was is incredible.
Phil offers a requiem for the function row.
