AppleInsider Live Blog

Live from Apple's 2016 MacBook Pro Introduction

Join us as we join Apple in Cupertino for the highly anticipated launch of the company's next-generation 13- and 15-inch MacBook Pros, which are expected to feature a dynamic OLED touch bar, Touch ID sensor, and redesigned enclosure akin to the 12" MacBook.

3rd & 7 37yd

"This is a great example of the power of AppleTV and the way that apps are changing the way we enjoy television."

by victormarks 10/27/2016 5:16:52 PM
"With Siri and universal search, we've made it possible to search across your apps. Universal search was just the beginning, and we want to do even more. We want AppleTV to be the one place to acces all of your television. A Unified TV experience. One place to access all your TV and movies. One place to discover all the content to watch."

by victormarks 10/27/2016 5:17:42 PM
We're launching a new app, and we call it... "TV".

by victormarks 10/27/2016 5:17:52 PM
It will completely change how you watch TV with your AppleTV as well as iPhone and iPad.

by victormarks 10/27/2016 5:18:08 PM
Jen Folds, a senior designer on AppleTV is up to demonstrate it.

by victormarks 10/27/2016 5:18:18 PM
TV has 'Watch Now' and shows all the TVs and Movies I'm watching across all my services." and you pick up where you left off. It's the best place to browse and continue watching tv and movies across all apps.

by victormarks 10/27/2016 5:20:33 PM
Dan: I watched the debates on Twitter's Apple TV app and it was a great experience.

by victormarks 10/27/2016 5:20:38 PM
Dan: TV app looks like Apple Music: Up Next for shows you binge, Watch Now, What to Watch suggestions. A desktop for other Apple TV apps.

by victormarks 10/27/2016 5:21:00 PM
Single Sign on means you can sign in once and it works on all your other devices, and Watch Now updates when you sign into a new service.

by victormarks 10/27/2016 5:21:39 PM
TV app is on iPhone and iPad too.

by victormarks 10/27/2016 5:21:45 PM
Dan: New TV app also looks like Apple News, and a bit of a store where you find and buy content without focusing on the apps that provide it

by victormarks 10/27/2016 5:21:58 PM
Siri works great with the TV app - so you can say, "Play Brooklyn 99" and it will begin playing.

by victormarks 10/27/2016 5:22:31 PM
by victormarks 10/27/2016 5:23:55 PM
by victormarks 10/27/2016 5:24:19 PM
Dan: New TV app links to Apple TV single sign on to set up all the apps linked to your cable subscription. Also works on iOS and with Siri

by victormarks 10/27/2016 5:24:54 PM
Dan: Live content on new TV app: ask Siri to watch live cbs news, you get taken to the app and can navigate around other content

by victormarks 10/27/2016 5:25:04 PM
It shows game schedules and which games you can watch live. That's kind of huge.

by victormarks 10/27/2016 5:25:24 PM
by victormarks 10/27/2016 5:25:38 PM
Dan: Ask Siri to watch a specific game, can also ask what games are playing and which can be watched live.

by victormarks 10/27/2016 5:25:58 PM
Now there's a unified TV experience. One place to discover and enjoy your favorite TV shows and Movies across all devices. TV app will be free with a software update for AppleTV and iOS by the end of this year.

by victormarks 10/27/2016 5:26:37 PM
Now, Tim is going to talk about "something dear to all of us at Apple".. the Mac!

by victormarks 10/27/2016 5:27:22 PM
"it's a testament to everything we do and everything we create at Apple. It's important to us, and to the world"

by victormarks 10/27/2016 5:27:40 PM
It's had a profound impact in design, business, education...

by victormarks 10/27/2016 5:27:49 PM
"We continue to push the Mac experience forward with MacOS." Tim covers Sierra features including iCloud drive.

by victormarks 10/27/2016 5:28:21 PM
by victormarks 10/27/2016 5:28:50 PM
You can do detailed file searches by asking Siri. "We're excited by all the things you can do with macOS Sierra. The Mac experience just keeps getting better and better."

by victormarks 10/27/2016 5:29:28 PM
This week is a huge week in the history of the Mac, and in the history of Apple. this week marks the 25th anniversary of our first notebook. It was on Oct 25th of 1991 that Apple unveiled the first PowerBook. The PowerBook defined the modern notebook for its time, changing the category and changing Apple forever. This was the first portable that featured the keyboard forward design, with the pointing device integrated into the palmrest. It was also the first laptop with an active matrix display. Every generation of Mac notesbooks had innovation that pushed the industry forward."

by victormarks 10/27/2016 5:30:52 PM
"For 25 years, we've been defining and redefining what a notebook is, and what a notebook can do. And today, we're going to do it again."

by victormarks 10/27/2016 5:31:27 PM
Tim plays an intro video.

by victormarks 10/27/2016 5:31:31 PM
by victormarks 10/27/2016 5:31:48 PM
There it is. We have an Oled touch row above the number keys. the Video shows emoji, timelines, and other widgets.

by victormarks 10/27/2016 5:32:34 PM
"This is the new MacBook Pro, and it is absolutely incredible."

by victormarks 10/27/2016 5:32:45 PM
Phil comes out

by victormarks 10/27/2016 5:32:47 PM
by victormarks 10/27/2016 5:33:06 PM
"It enables innovations not possible before"

by victormarks 10/27/2016 5:33:35 PM
13" and 15" in silver and space gray. It's the thinnest and lightest MacBook Pro ever made.

by victormarks 10/27/2016 5:33:47 PM
14.9mm instead of 18mm thin of the previous generation.

by victormarks 10/27/2016 5:34:14 PM
23% less volume in size on the 13" MBP. It weighs a half a pound less than the previous version.

by victormarks 10/27/2016 5:34:31 PM
The 15" MBP was 18mm, the new one is 15.5mm thin, or 14% thinner. and 20% smaller by volume. It weighs 4 pounds, a half pound savings.

by victormarks 10/27/2016 5:35:15 PM
by victormarks 10/27/2016 5:35:24 PM
The trackpad is a force touch trackpad, twice as large as the previous generation. The keyboard is all new as well. It uses the butterfly switch mechanism from the 12" MacBook, using a 2nd generation butterfly for better feel and travel.

by victormarks 10/27/2016 5:36:17 PM
"I could talk all day about the keyboard, but I think you're looking at that area above it"

by victormarks 10/27/2016 5:36:29 PM
What our team has done where the function key row was is incredible.

by victormarks 10/27/2016 5:36:39 PM
Phil offers a requiem for the function row.

by victormarks 10/27/2016 5:36:48 PM
by victormarks 10/27/2016 5:37:19 PM


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AppleInsider Live Blog

Live from Apple's 2016 MacBook Pro Introduction

Join us as we join Apple in Cupertino for the highly anticipated launch of the company's next-generation 13- and 15-inch MacBook Pros, which are expected to feature a dynamic OLED touch bar, Touch ID sensor, and redesigned enclosure akin to the 12" MacBook.

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