Good morning from the Apple Infinite Loop Campus in Cupertino California!
The "Hello Again" event starts shortly and is expected to introduce new MacBook Pros, new iPads & other news.
Previously events held in the town hall theater invited outsiders in from the back door, and shuttled them out without any glimpse of the inside
This could be the last year Apple holds a public event at its Infinite Loop Campus, originally built back in 1995.
The new Campus 2 is expected to begin being used in 2017. It features a state of the art theatre located below a dramatic entrance ringed with a wall of glass
Still vibrating from the coffee I had here in the breakfast room. Feel like I'm about to burst into flames like a Note 7.
There's also talk of a new OLED control strip panel providing a customizable touch input interface along the top of the MacBook Pro keyboard
It also sounds like Apple will be expanding use of ARM application processors in its Mac lineup. That'd be required to add Touch ID to Macs.
They're opening the doors but still no announcements about not turning on or powering a Samsung Galaxy inside the theater.
With its GPU & Metal work, & talent from Imagination Tech, Apple could also be working toward custom GPUs for Macs.
Apple is also likely to transition from USB's basic 1990s one-way physical plug to the new either-way type C miniplug
USB-C on computers and Lightning on mobile devices. Apple TV and Retina MacBooks already there for 2016.
They've asked people to switch off phones.
Apple is plying Beats1, featuring the new AYO single from Lady Gaga, the album is on Apple Music (not 99 cents from Amazon again)
They also just played Sia's The Greatest, the Orlando shooting tribute song she performed live at the iPhone 7 event in September
Apple is doing such a tremendous job signing up Music that you'd think film and TV would be next :)
The opening video is focuses on computing and how it helps people with disabilities communicate, control their homes, travel the world (iPhone and adaptive hearing aids), learn, and health (Watch and wheelchair users.) Accessibility is the focus.
"Today, we're launching a new accessibility website, all about all the accessibility features we've built into our products. We believe technology should be accessible to everyone."
iPhone updates: anandtech called it "a cut above anything else in the industry"
Customer response has been very strong. Especially for photos.
400 Million Photos Memories have been viewed and shared by iPhone users. This is the best iPhone we've ever made.
IOS 10 now at 60%. Android 7 not even at 1%. And as Tim says, many androids won't ever get updates.
iOS 10.1 has portrait mode for iPhone 7 Plus, which offers a depth effect, so that the person in the foreground is sharp against a beautifully blurred background. If you haven't seen it, it's awesome.
Tim showing off new Portrait mode from iOS 10.1. It is pretty cool.
Apple Pay in Japan + transit maps
Customers have been sending Apple their photos, and Tim shares them.
Lots of iPhone 7 photos, check out mine on instagram: danieleran. Also our AppleInsider_Official account
Apple Watch series 2 and iPhone 7 can be used in Japan for transit and payments. This isa huge deal in Japan, because everyday, there's over 160 million contactless transactions made, and Apple offers the best experience by far.
Transit has been added to Maps, and it has detailed underground layouts for Japan, along with local signs and fare comparisons, so it's become the best and easiest way to get around in Japan.
Digital Trends called Apple watch the best smartwatch you can buy (duh, not much real competition)
Starting with new Apple TV
"It can help you on your path to become a healthier human" WSJ, on Apple Watch 2.
Nike+ watch will be available tomorrow.
"Future of TV is Apps" Now 8000 apps in first year. 2000 games. Minecraft coming this year!
"With AppleTV we want the experience on your TV to be as good as the experience across your Apple devices. We believe the future of TV is apps"
1600 video content provider apps for Apple TV. Live & on demand news and sports. Interactive & social: Twitter
There's a new category of apps emerging, to make watching video more interesting, interactive and social.
Tim invites Ryan Troy from Twitter up to talk about what interactive can be on the Apple TV.
Twitter demonstrating future of TV, swipe to see tweets, stats from journalists, reactions, video replays. Periscopes.
"We're merging live video, social, and news, in a way not possible before AppleTV."