Hello and welcome to Apple's 2013 media event!
Flocks of media people are filling up the theater at Yerba Buena Center for the Arts in San Francisco
Just Saw Katie Cotton up front
Talked to writers from Reuters and USA Today in line today! They were friendly given the circumstances.
Whew we have WiFi. My LTE is a bit weak. Lights dimmed, they appear to be preparing for a video
if everyone is busy making....
Tim Cook on stage: "I really love that video, it does such an incredible job of talking about our values"
You’re going to see some amazing products this morning, could only come from Apple
We launched the "amazing" iPhone 5c.
9M launch weekend, biggest iPhone launch ever. Gets applause
Video of launch at retail stores around the world
iOS 7 - hundreds of millions of customers agree
200M in 5 days, biggest, fastest software upgrade ever. Nearly 2/3s of users now
running iOS 7
Artists love iTunes Radio. Justin Timberlake quote about loving it and using it to debut new album
App Store: over 1M titles, 60B downloads
best place for devs to "be rewarded for their creativity" $13 Billion in payouts
Mac: one focus, to build the best PCs in the world, that people love to use
Our competition is confused Tim says, first they tried to make netbooks, then they tried to make tablets into notebooks and notebooks into tablets
Starting with OS X: Craig Federigi
Power Efficiency: Install Mavericks on a MacBook Air and you get an extra hour of work, 1.5 hours of video playback
Compressed Memory: 6GB of data in 4GB of RAM
(This works especially well in Safari - my opinion)
Graphics - Mavericks now allocates memory for graphics dynamically in response to needs
OpenCL puts computational tasks on GPU
demo of using iBooks to use learn, Pages to write a report, Tags to organize images
Safari with continuous, accelerated scrolling through pages.
Notifications, messages you can reply to from the notification alert. Data detectors, Maps integration in Calendar
Quickest, meatiest demo ever
I think its gonna be free
Wants to make it available for everyone. Reingineered our development process, reinvented distribution, easy as downloading an app from the App Store
recolutionize pricing. $199 update for Windows - new era for the Mac: Mavericks Free!
Free for everyone, even Lion or Snow Leopard