Hello and welcome to Apple's 2013 media event!
Flocks of media people are filling up the theater at Yerba Buena Center for the Arts in San Francisco
Just Saw Katie Cotton up front
Talked to writers from Reuters and USA Today in line today! They were friendly given the circumstances.
iOS 7 - hundreds of millions of customers agree
200M in 5 days, biggest, fastest software upgrade ever. Nearly 2/3s of users now
running iOS 7
Artists love iTunes Radio. Justin Timberlake quote about loving it and using it to debut new album
App Store: over 1M titles, 60B downloads
best place for devs to "be rewarded for their creativity" $13 Billion in payouts
Mac: one focus, to build the best PCs in the world, that people love to use
Our competition is confused Tim says, first they tried to make netbooks, then they tried to make tablets into notebooks and notebooks into tablets
Starting with OS X: Craig Federigi
Power Efficiency: Install Mavericks on a MacBook Air and you get an extra hour of work, 1.5 hours of video playback
Compressed Memory: 6GB of data in 4GB of RAM
(This works especially well in Safari - my opinion)
Garage Band - virtual musicians you can jam with
every new Mac comes with GarageBand - IAPs for more drummers (personals avatars in their own style)
iLife Free with any new Mac or iOS device
Full file compatibility in new iWork apps, all 64-bit
new UI - Mac looks more like iLife, with side panel for editing - not cluttering the screen with lots of controls (like Office)
Numbers - object based design with interactive charts
Keynote - gold standard of presentation apps
Object based animations and transitions
Share link via iCloud (the old iWork.com feature)
users can open linked documents and they open in iCloud, with either native Mac apps or web apps for Windows
adding collaboration for iWork for iCloud
Shows who else is editing the document from the web
Eddy is editing the document from his iPhone while another guy works on the same document from the web - wow fast
can work with a friend who is stuck on a PC!
iWork to be free on iOS, Mac, web, available today
dang Microsoft & Google got hosed
Tim Cook back - these are incredibly rich apps and we’ve only scratched the surface
We are turning the industry on its ear
"
who remembers netbooks?"
citing choice quotes from pundits, without naming them
one of the most successful products in Apple’s history
