advanced rendering, depth of field, blur, lens flares. Blown away by how much we could throw at it
Apple pulled out a software weapon at a hardware party
IB III will be available alongside new iPhone 5S
hope you're blown away, i Am" Phil says
new M7 component, motion coprocessor
supports new motion based apps, from health (Nike) to driving apps
Nike Plus Move - GPS+M7+CoreMotion APIs
Battery life : equal or greater than iPhone 5 : 10hours
3G talk time
"used to be you had to learn about photography, most of us want iPhone to take better pictures for us"
new f2.2 aperture lens, 15% larger active sensor area
bigger pixels 1.5 micron pixels
auto sets white balance, dynamic local tone map, autofocus matrix metering with 15 focus zones, takes multiple shots and takes sharpest - new "true tone flash"
flash color can clash with ambient color fo the room - two flash elements warm and cool
New burst mode takes rapid fire pics - 10/sec
A7 does processing on photos and selects the best one for you, presents ones in focus (you can access them all manually)
Slow motion video lets you do motion effects - 60fps 720p HD
Examples below show true color flash with improved color/skin tones
Panorama feature now adjusts exposure as you capture it!
Third major feature: Security
describing passcodes for security, so cumbersome that research says 50% don't use one
home button sensor called touch ID
the ring detects your finger, touch to read fingerprint login
authorize iTunes Store purchases
Ive showing off iPhone 5S
"every component considered to make sure its truely useful"
Dan Raccio showing off touch ID
reads multiple fingerprints and reads from any orientation
sapphire lens protects sensor - "very high level of security" stored in "secure enclave" on A7, accessible only to sensor, not stored on sensor or backed up to iCloud, not available to other software
"Technology is at its best when it simply disappears" Ive