"what i really love" Craig says: collections of photos auto pulled into moments, up to years, scrub to discover. Easy to share photos (I'm doing it now!)
iTunes Radio "best way to experience new music"
"if you're like me you search for RUSH and get the awesome"
mentioning third party apps
presenting iOS 7 on iPad. September 18 Free
Tim back, says iOS 7 is only possible because of the collaboration between Jony and his design team and Craig and his OS team
best selling productivity mobile apps
iWork highlights that iOS devices aren't just for consuming content"
creativity apps: iPhoto, iMovie
All five apps - no other platform has apps like these
he's going to give them away for free
free with any new iOS device - Pages, Keynote, Numbers, iPhoto, iMovie
think this will be great for our customers
iPhone 5 "quickly most loved"
this year, we're not going to make old versions cheaper"
replace iPhone 5 with two new designs
iPhone 5C made with all the incredible technology in iPhone 5
a few of you might have seen some shots on the web!
new ad showing liquid colors flowing into shape to create iPhone 5
green while blue red yellow
all switches, back and sides one color
front is all glass - no seams
color matched wall paper, highlights
iOS 7 color
custom soft feel rubber cases
circular cutouts highlight contrast between case color and and device color
A6, slightly larger battery than iPhone 5
same camera, 3X video zoom & filters from iOS 7
New FaceTime HD camera with better low light features
More LTE bands than any other phone in the world
iOS 7 designed to highlight these new colors