Doors open at 9, badges and breakfast till 930 then doors open to theater.
Good morning from Apple's Town Hall
Good morning, Daniel (from the crowd who's been silenced =P).
A number of people have mentioned people asking security about where their CEO should sit. Just saw Yahoo's CEO Marissa Mayer walk in.
Rumors suggest we may see more CEOs from certain overseas carriers, most likely including China Mobile & NTT DoCoMo, the most significant holdouts in the iPhone's global carrier partnerships
Remember that despite having the most popular smartphone model, Apple is still far behind other hardware makers in total carrier reach, including of course Samsung but apparently also BlackBerry and Nokia
Tim Cook just walked on stage, thanking audience including those watching in Berlin and Bejing
Mentions iTunes Festival going on this month in London, 30 days of live music, now in 7th year
Opened by Lady Gaga performing her entire new
album for the first time
Hottest ticket in london is free - 20 million people applied for tickets
live streamed for free to 100 countries
Streams to Apple's app or via Apple TV
Playing promotional video of excited kids attending iTunes Festival
"Excitement in retail" - expanding footprint outside the US. Describing the new Stanford 2 store. Old store served 5M customers
Cook Beaming a the new "gorgeous pavilion design" an "architectural marvel"
Encourages dropping by after today's event
don't mind if I do, Mr Cook
iOS 7 the latest version of the "worlds
updates easy, available to as many customers as possible, will quickly become the worlds most popular OS
Showing off deep layering of iOS 7
describing parallax and layers of Control/Notification Centers
"edge to edge design, precise typography"
Highlighting updates to Siri
which can now search tweets and ties in with wikipedia, websearch and photo search.
new ringtones, Craig says you "might miss your call because you're dancing" after playing a series of them
outlining new camera features, filters