And we've redesigned the TV app to make it easier to find. Let's take a look. (Stern gives app tour)
Now he's talking about personalized recommendations for when you don't know what to watch.
Advanced machine learning finds what you should watch based on subscriptions you already have.
No more bouncing from app to app. It all happens within the TV app. All your favorite movies are here.
Stern shows off sports, with live scores. He brings up Cindy Lin, director of program management. She's watching the Marvelous Mrs. Maisel.
The new TV app looks and sounds stunning on iPad and is amazing on iPhone. Whether you're on the way to work, or just stealing a moment for yourself. This will be available through a software update in May. and we're bringing TV app to the Mac this fall. And that's not all - we know you're going to want this on all screens in your home. We're bringing the Apple TV app to smart tvs. SAMSUNG, LG, SONY, VIZIO.
And we're bringing the Apple TV app to Roku and Amazon.
Today it's available in 10 countries. We're bringing the new experience to over 100 countries.
And we won't share your personal information with anyone.
Zack and Jamie come out to talk about the new service.
They talk about the power of storytelling, and bring out a few of the creatives behind the service to come out and speak.
Video playing about it. Spielberg talks about how he'd open the video.
Aniston, Witherspoon, and other actresses are in the video as well.
Spielberg "fear of failure is a kind of octane for me."
This video is not short. It's enjoyable, but it's going on longer than any we can remember.
Octavia Spencer was in the video, too. Spielberg is out on stage, talking about Apple as the place where imagination and technology change the world.
He's talking about the magazine Amazing Stories. When he was a kid, his father read stories from it to him.
Reese Witherspoon and Jennifer Aniston are now out.
The Morning Show is about the dynamic between men and women in the high stakes environ that is the morning news show.
The woman with Jason Mamoa was Alfre Woodard.
The Pakistani American talking about Us was Kumail Nanjiani
Now Big Bird from Sesame Street is out.
There's going to be a Children's Television Workshop show called Helpsters that stars a muppet teaching about coding.