Just getting settled in, Connection by One Republic is playing. It was Beck, Seventh Heaven before. - VM
Imagine Dragons, Believer. I wonder if there are good playlists online for the music leading into these events going back through history? - VM
The opening video is a Mission Impossible video of a team member running with an aluminum briefcase, with the MI theme and everything.
She uses "Hey Siri" with airpods to get directions, running through the pond, through groundskeepers, through the cafeteria, Kevin Lynch uses his Apple Watch to transport Star-Trek-style to the Steve Jobs theater. She slides the breifcase into the elevator, runs down the stairs, jumps the railing, grabs the case out of the elevator, runs to the backstage entrance, and her badge doesn't work. Lynch transports in, swipes his badge. She's out of breath. Tim Cook opens the case, smiles, "Ah. The clicker." The clicker?!
You can't see it, but he had a classic Mac 1984 style with "hello" written in cursive behind him. He's now talking about the experience at Apple stores, welcoming over 500 Million visitors per year.
iOS is not just the most advanced operating system, but also the most personal. About to ship the 2 billionth iOS device
It's amazing with how our mission started with personalizing the desktop, so it's only fitting we're going to tell you about two of our most personal products, the ones that are with you everywhere you go, and how we're going to take them even further. Apple Watch!
Everything about Apple Watch Series 4 has been redeveloped and reengineered, and it's just beautiful. It all starts with the stunning new display, pushing the screen to the edges and curving the corners. They're 30% larger screens. We've done this with minimal changes to the case size. It's thinner, and every part of the UI has been redesigned. You'll see more in maps, photos, calendar, and we've created new complications that show even more information and detail. We've designed a brand new watch face with up to 8 complications, and you can customize it with the things you really care about.
Add loved ones to watch faces to connect with them. Add multiple timezones when traveling. Or create the ultimate fitness watch.
You can also use apps from developers in the custom face, so your boarding information in Qantas will appear directly on the screen.
Breathe has three faces, Fire, Water, and Vapor.
The digital crown has been reengineered with haptic feedback. The speaker has been completely redesigned, making it 50% louder. The microphones have been moved to the opposite side to reduce echo for phone calls. The back has been redesigned with black ceramic, and it's better than ever.
The accelerometer and gyroscope handle all day tracking, and identify swim strokes.
It can identify a trip from a fall or a slip and notify for help if you need assistance.
Apple watch can now detect low heart rate in addition to high heart rate. It can screen heart rhythm in the background and identfy atrial fibrillation.
You can take an ECG anytime, anywhere, open the app, put your finger on the digital crown.
Jeff invites the president of the American Heart Association to the stage. He applauds Apple's commitment to health.
In my experience, people often report symptoms that are absent during medical visits. - Dr. Ivor Benjamin
They've received de novo clearance from the FDA. This is the first of its kind. Both features will be available to US customers, and they're working hard to bring them to customers around the world.
The Apple watch is the ultimate guardian for your health, the best fitness companion, and the best way to stay in touch with your contacts. and it's private. Apple believes you decide who gets to see your data. It's encrypted on device and in the cloud.
And the outdoor workout time is 6 hours, with GPS tracking for long bikerides or marathons.
they're showing us a video now.
Tim shows us a video about Apple Watch and fitness.
To the theme of the Hokey Pokey (left arm in, left arm out...)
it's the most loved smartphone with 98% customer satisfaction. Today, we take iPhone X (ten) to the next level. This is the most advanced iPhone we have ever created. annnnnnd a video....